General Mills is capitalizing on consumer-driven food trends with a surplus of new product launches in the upcoming months.
“We’re in a period of very rapid change in the food industry. And consumers are very clear about what they want – simple ingredient lists, free from artificial colors and flavors, free from gluten, less sugar, less sodium, more convenience,” Ken Powell, General Mills chairman and chief executive officer, says. “We’ve challenged ourselves to go out and really understand our consumers, get into their homes, shop alongside them and listen to what they want.”
With emphasis in wellness, convenience and snacking, General Mills’ new products closely align with increasing consumer interest in wellness journeys, simple ingredients and harder working calories.
Another key contributor to their success? Honey. Check out some of General Mills’ new made with honey products.
Farm Stand Harvest Granola: Cascadian Farm has launched four new pouch granolas, all with simple ingredients and unique flavor profiles, including Honey Almond Chia. With a honey taste and aroma and crunchy textures, the on-the-go granola goes well with everything.
Nature Valley Honey Oat Clusters: Nature Valley has combined oat clusters, wheat flakes and corn flakes with honey for their new Honey Oat Clusters. Nature Valley’s new product combines more granola for energy and honey for flavor.
Annie’s Organic Bunny Grahams: Annie’s Organic Bunny Grahams are available in two varieties, Honey Bunny Grahams and Friends Bunny Grahams. Both varieties are made with honey and contain no artificial flavors, colors and preservatives. They also offer 16 grams of whole grains in each serving.