Honey not only tastes good. It sounds good. That is why so many bakers not only use honey in their products, but they also add "honey" to the names of their bakery foods. Honey truly is the ideal bakery ingredient, benefiting the flavor, functionality and marketing of bakery foods.

Bakery research proves honey's value as in ingredient

• 90% of those surveyed indicated that the use of honey in a product "raises product value"
• 71% of bakers value the flavor of honey
• 75% of bakers believe consumers are willing to pay more for a product advertised as
  "made with honey"

---

Consumer research also shows honey's value:

• Two-thirds of consumers in one survey said they are willing to pay up to 15% more for products made with honey
• The terms "pure honey" and "100% honey" connote the highest quality to consumers
• Consumers regard honey as "natural." 94% of both honey users and non-users in the survey give the product an all-natural rating
• 45.6% of respondents see honey as "very" nutritious as opposed to only 10.6% who see corn syrup as nutritious
• More than 49% of respondents prefer a product with honey added
• When a label says honey added, nearly 50% of respondents expect the majority of the sweetener to
  be honey

---

References

 

Back to Top