Honey Makes Easter a Sweet Tradition April 22nd, 2011

Retailers are expecting consumers to spend up to $14.6 billion on Easter related merchandise this year.  According to the National Retail Federation (NRF), the average consumer is expected to spend $131.04 on everything from candy to clothes – up from last year’s $118.60 but not quite to pre-recession levels.

Food and candy will account for most of a consumer’s budget, bringing in $2.1 billion in candy sales and $4.5 billion in food sales alone. Honey has always played an intricate role in this holiday, as many of the traditional Easter staples incorporate the ingredient ranging from ham to even jelly beans.

“Due to such a late holiday, Easter promotions will last all spring long,” said NRF President and CEO Matthew Shay. “Though lingering concerns over food and energy prices may keep shoppers from splurging, retailers are expecting consumers to stock up on apparel, home décor and of course food and candy, a good sign leading into the much busier and important months to come.”

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