Halloween celebrations will be at an all time high this year as more people than ever are expected to partake in traditional festivities. According to NRF’s 2011 Halloween Consumer Intentions and Actions Survey conducted by BIGresearch, seven in 10 Americans (68.6%) plan to celebrate Halloween, up from 63.8 percent last year and the most in NRF’s nine-year survey history.
Consumers are estimated to spend an average of $72.31 per person on decorations, costumes and candy, up from $66.28 last year. Honey plays a huge factor in Halloween celebrations as an ingredient in staples such as candy corn, Bit-O-Honey, jelly beans and other favorites.
“Eager to shake off the summer heat and forget about the economy for a few days, Americans are looking forward to having some fun this Halloween,” said NRF President and CEO Matthew Shay. “Many retailers have already stocked their shelves with Halloween merchandise and, given the popularity of the holiday this year, consumers should not hesitate when they find something that would make their celebration complete.”