Based on this year’s sales jump, jelly beans aren’t just for filling Easter baskets anymore. According to data from SymphonyIRI Group, Inc., year-over-year sales of branded beans are up 10.1% and private label sales jumped 8.9%. Gourmet assortments, exotic flavors and natural ingredients such as honey are key reasons this segment’s popularity has grown.
Honey is playing an integral role in the sales boost as natural flavors, fruit juices and even organic ingredients penetrate the jelly bean market. Consumers are paying attention to labels and are showing an interest in real, quality ingredients. In addition, consumers want their products to taste as close to the real thing as they can get. By using honey as a key ingredient, confectioners can achieve a rich, gourmet taste, while appealing to the demand for products with natural ingredients.
Honey’s role in the jelly bean segment extends beyond providing great taste, it’s also a valuable marketing tool. Jelly bean manufacturers can take advantage of honey’s natural properties by showcasing them on packaging and displays. In recognizing these benefits, a very popular candy manufacturer launched a line of honey-flavored beans as part of their fall line. As these trends continue, it will come as no surprise to see other candy manufacturers follow suit.
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