Archive for January, 2012 Names Top Chocolate Trends
Tuesday, January 31st, 2012

Chocolate! Simply stated, this delectable treat can either stand alone or can be paired with another ingredient, such as honey.  Indulging in chocolate may feel sinful, but with 3 billion pounds of chocolate consumed yearly worldwide one is never alone in enjoying the treat.  In a recent article states the key chocolate trends for 2012 will be “pure” or “true to nature” labeling along with products offering premium ingredients.  Honey adds a perfectly sweet addition to dark chocolate and helps confectioners stay on target with premium and true-to-nature trends.

Pure is the New Natural says simple labels and simple ingredient declaration is what consumers are calling for and products claiming to be “pure” or “true to nature” are multiplying fast.  Toblerone, a division of Kraft Foods, promotes a simple label and uses honey as a key ingredient in their product line.  Ingredients such as sugar, chocolate, milk, cocoa, butter and honey do not confuse consumers and make it a much simpler and seemingly smarter candy choice.

By adding honey into a list of simple ingredients, candy makers are capitalizing on consumer trends and ensuring they stand out from the competition.

Premium is Standing Out

Premium flavors, labeling, and ingredients also are on the rise.  Honey is one way chocolatiers can promote premium ingredients to their consumers and stay on top of trends.

Lake Champlain Chocolates® is one such company that offers premium taste in every bite, starting with high quality Belgian chocolate and adding local ingredients such as sweet butter, maple syrup, Vermont cream and honey.



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Brach’s Candy Corn
Wednesday, January 25th, 2012

Brach’s uses real honey to create America’s #1 selling candy corn. While this sweet treat has always been made with honey, the candy maker is now ensuring that consumers know that it is made with real honey by printing, “made with real honey” on the package.

In 1904 Emil Brach opened a tiny storefront shop in Chicago selling caramels. 108 years, and countless products later, Brach’s is one of the most recognizable brand names in candy sales.

Do you make candy made with honey? Get them listed here by emailing


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USA Today Names Top Trends from this year’s Winter Fancy Food Show
Tuesday, January 24th, 2012

USA Today Names Top Trends from this year’s Winter Fancy Food Show

206,000 square feet of exhibit space, 17,000 attendees and 1,300 booths highlighted this year’s Winter Fancy Food Show in San Francisco, California. And, the USA Today was there to report on what consumers can expect to see on their dinner tables and supermarkets in 2012. Among the trends highlighted were gluten-free and “mindful snacks,” all areas where bakers and food and beverage manufacturers can use honey to capitalize on consumer preferences.

Gluten-free gets respect

“The craze for all things gluten-free is turning up some better-tasting options for those who need to avoid this wheat protein,” the USA Today article stated. The gluten-free market is rife with opportunities, and honey is becoming a key player in formulating new products. Honey plays two significant roles in gluten-free products. First, honey provides an exceptional natural sweetness while maintaining a clean label. Second, and just as important, honey significantly contributes to bakery foods’ moisture, making sure they stay soft and maintain a desirable texture. This is paramount in gluten-free bakery foods, as the formulation of these products proves challenging to maintain moisture.

By using liquid honey in gluten-free bakery foods, bakers employ a hygroscopic ingredient that maintains moisture in products longer than other dry sweeteners. Honey also acts as a natural humectant in bakery foods, and most importantly, the ingredient performs these crucial roles all while maintaining a clean label.

Mindful snacks

“Snacks today don’t have to simply taste good, they also have to be good for you,” the USA Today article stated. “Store shelves are starting to sport an array of chips and other snack foods with inventive, healthier ingredients.”

Many food and snack manufacturers have turned to honey to provide consumers with snacks designed to appeal to label-reading consumers. Honey not only provides these manufacturers with natural sweetening options, but also an ingredient with a familiar, welcoming name. In addition, honey provides an exceptional flavor profile in sweet and spicy snacks, such as jalapeno and honey potato chips.

Do you make candy made with honey? Get them listed here by emailing

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