All-Natural Sweeteners Becoming a Candy Land Demand April 25th, 2013

Sweet-toothed consumers are looking for all-natural sweetening alternatives in their candy, and according to, sweetener suppliers are listening.

Philippe Levresse, head of Roquette’s Confectionery Technical Services, says that the top nutritional claim for new confectionary products is sugar-free. Reduced-calorie confections also are high on the demand list.

Sweeteners such as honey are being used as alternatives in candy, especially chocolate. Levresse says that even though naturally sweetened confections still are a niche market, it’s definitely a growing one.  Since honey has a long history as an all-natural sweetener, it’s an easy choice to add to candy.

According to a National Honey Board survey of 423 consumers, 44% said they have bought lozenges sweetened with honey, and 27% would buy honey sweetened lozenges in the future. Hard candy ranks a quick second at 24%, but has more room for growth with 36% of those surveyed saying they would buy hard candies sweetened with honey.

Filling the body with natural energy, honey has 17 grams of carbohydrates per tablespoon, which makes it an ideal way to satisfy candy lovers’ sweet cravings.

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