Confections Top Household Grocery Retail Spending December 30th, 2013

Willy Wonka would be thrilled.

According to the International Research Institute, 98% of households purchase candy, with almost $100 annually spent per household.

Gum and candy made the top five list of all purchases in the grocery retail category, and the candy sector is growing daily. IRI says that recent sales have peaked around $32.7 billion annually, and $6 billion of growth is expected in the next five years.

The National Confectioners Association teamed with IRI to define five characteristics of candy that retailers should take notice of to boost sales even more: experience, emotion, effectiveness, efficiency and environment. Key trends are a part of these core five insights, and those include value-based shopping, convenience, health and wellness, and snacking.

Honey was a prevalent ingredient in confections in 2013, as evidenced by these products that hit the scene.

Donna & Company recently released Fundamental Chocolate, which is inspired by the Paleolithic diet. Fundamental contains only three ingredients: honey, organic cacao and organic cocoa butter. The pieces are finished with toppings like nuts and fruit. This confection is ideal for a consumer looking for a clean label.

Theo Chocolate’s Mint Ganache is a 2013 Good Food Awards finalist. Part of the company’s Artisan Confection Collection, the Mint Ganache includes honey, fresh ginger, ground vanilla bean and sea salt.

Honey Bunchie bars are all-natural and gluten-free, a result of many long days and nights of trial and error in owner Ed Payne’s kitchen. Payne finally achieved the level of perfection he was searching for—a soft and chewy gourmet candy bar.

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