Hard Candy Takes Innovative Approach Featuring Honey March 26th, 2015

Despite three solid years of growth, hard candy’s sales took a hit last year.

Although there is no single explanation for the decline, the lack of innovation in hard candy and lollipops may be partly to blame, according to Sally Lyons Wyatt, executive practice leader at IRI, a market research firm.

“It can be just packaging innovation, it can be product innovation, it can be a new experience, but that’s got to be on the plate for a lot of manufacturers if they’re going to continue to grow,” suggests Lyons Wyatt.

It appears some players in the industry have come to the same conclusion and are now creating innovative offerings featuring honey.

Torie & Howard capitalized on the push for natural and organic products in their organic hard candy lines.  The Conn.-based company was founded with a mission to change the candy industry by creating candy with natural ingredients that people would enjoy. Honey plays a role in two of their recent hard candies—blood orange with honey and grapefruit with tupelo honey. Other reasons to feel even better about this treat—their packaging is from recycled material and a portion of their proceeds goes to the non-profit, Autism Speaks.

Waxing Kara offers hard candy made with honey from bees in Owings Mills, Md. The company recently debuted a dark chocolate dipped honey lollipop. This gourmet treat can be eaten as candy or used to make delicious hot chocolate sweetened with honey.

Melville Candy Company is a 35-year-old family-owned operation in Massachusetts best known for their barley lollipops. They offer some great honey hard candy, including Honey Tea Spoons that can be used to sweeten coffee or tea. They also offer a Honey Bacon lollipop to satisfy your sweet and savory cravings.

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