IRI Identifies Pacesetters June 15th, 2015

IRI Identifies Pacesetters

Information Resources, Inc. (IRI) recognized last year’s most successful consumer packaged goods (CPG) in its “2014 New Product Pacesetters” report. The Pacesetters report covers new brands that hit the shelves in 2014 and had incredible success.

“Today’s consumers expect more from their favorite CPG brands. They want products that save time and energy; products that offer better and longer-lasting results,” said Susan Viamari, editor of Thought Leadership, IRI. “CPG manufacturers that highlighted and delivered on the expectations for bold and authentic taste and top-notch power and performance were rewarded with sizable launch-year returns.”

For the top 100 food and beverage products on this list, the average year-one sales were around $35 million. The products catered to consumers’ nutritional goals, while satisfying their desire to indulge. The strongest food and beverage launches of the year demonstrated consumers’ passions for bold and authentic flavors, homemade quality and easy, portable solutions.

These products made the cut for the 2014 Pacesetters report and are Made With Honey!

Chobani Flip Salted Carmel Crunch, Chobani

Chobani Flip received 6th place on the 2014 New Product Pacesetters List. The Salted Carmel Crunch variety is a combination of Greek yogurt, chocolate, caramel and honey. Just pour the toppings into the yogurt for a delicious snack.

Angry Orchard Summer Honey, Boston Beer Company

Angry Orchard was one of the top ten pacesetters in convenience stores. Summer Honey is a light, refreshing cider with notes of wildflower honey.

Cheerios Protein Oats & Honey, General Mills

Cheerios Protein was one of the 2014 Rising Stars in the food and beverage category. Cheerios Protein Oats & Honey cold cereal has toasted whole grains combined with crunchy granola clusters and honey.

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