As physical activity becomes more important, adults of all ages are turning to food and beverages for convenience and energy.
According to market research publisher Packaged Facts, 36% of all adults in the U.S. consume sports drinks, and the nutrition bar market grew 8% in 2014.
New findings by Packaged Facts show that there has been a shift away from unhealthy drinks and snacks. More consumers are demanding natural sports drinks and nutrition bars, and consumer interest for more natural food and beverage products has extended to sports drinks.
Many market leaders have been reformulating their products to address criticism by highlighting the use of natural ingredients and using more natural sweeteners. Honey can be a great ingredient in sports drinks. Kerri Walsh Jennings, three-time beach volleyball gold medalist, uses honey as a natural energy booster in her workout regimen.
DIY Natural has a great recipe for a homemade, natural sports drink that uses honey.
- 3 cups filtered water
- ¼ cup of honey
- ¼ teaspoon sea salt
- ⅓ cup juice from 1 lemon and 1 lime
Juice a lemon and a lime, straining out any seeds (and pulp if you wish). Add all the ingredients to a container with a tight-fitting lid, and shake well until honey and salt are dissolved. Chill in the refrigerator.
This makes about 1 quart.