Archive for the ‘ Marketing Honey in Candy ’ Category

Honey used to fight chemotherapy’s ‘bad taste’
Friday, May 13th, 2016

Honey Candy Sooths

After fighting breast cancer, a New Jersey mother has started a lollipop business as a means to combat the negative side effects of chemotherapy.

Samantha Kowalczyk is a holistic health coach in Scotch Plains, New Jersey, and recently won her battle against cancer. The metallic taste that comes with cancer treatments was what inspired her to create “Soothease,” a candy company.

“When I went through chemo, everything tasted awful,” she said to Candy Industry magazine. “I thought there has to be something to make this better.”

 She started experimenting in the kitchen and eventually developed her own line of candy, with flavors including Honey Lavender, Chocolate Brown Rice and Orange Barley flavors. Each batch is made with all-natural ingredients like cocoa, chamomile and honey. 

“I found various ingredients, which aided in soothing my mouth and helped my food taste better,” Kowalczyk said. “The honey and barley coats the tongue and helps patients taste food better within a half an hour.”

She says her candies aren’t just for chemotherapy patients. They are great for children and pregnant women as well.

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Consumers demanding more s’mores
Friday, May 13th, 2016

S’mores are a campfire staple. But now, consumers want them all the time, not just when around a fire. Food companies are capitalizing on this growing trend, infusing the taste of delicious s’mores into many different products.

“I believe there are several drivers behind the s’mores resurgence, not the least of which is its unique flavor profile that’s deliciously appealing across age groups,” Alan Owen, Marketing Director of Sensient Flavors, said to Food Business News. “It also translates so well into a number of different applications such as frozen dairy, yogurt, sweet bakery and even fluid milk.” Check out how Honey Maid is capitalizing on the deliciousness of s’mores with honey.

S'mores crackersHoney Maid Grahamfuls S’mores
Mondelez International – East Hanover, N.J

These graham crackers taste just like a campfire! Made with honey, these are the perfect treat to snack on when you want to go camping, but the kitchen is the next best thing.

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Honey’s powerful source of energy inspires couple to make clean energy shots
Wednesday, March 30th, 2016

Bee Energy

For consumers, waking up can be the toughest part of the day. But for one California couple, they’re using honey to not only wake themselves up, but the rest of the world too.

“Our first Bee Energy run was in 2012, but the concept was first started probably about two years prior,” Joni Dosanjh, co-owner of Bee Energy, said. Joni operates the business with her husband, Tony.

“Bee Energy is categorized as an energy shot,” she said. “It was started by my husband and I. I had gone back to school for graphic design and was taking Five Hour Energy to help me get through finals.” However, her major complaint was that she wanted a “healthier alternative to Five Hour Energy.”

Tony started researching cleaner energy drink options. “We came up with the idea of combining honey, green tea, acai, and Vitamins B, C and D into an energy shot,” Joni said. “I created the packaging and about a year later our partner, Lawrence, came onboard and that’s how Bee Energy was created.”

Using honey was always a major part of their process and was the inspiration for their entire company.

“Honey was the ingredient the entire beverage was built around,” Joni said. “We decided to create our beverage after learning what a powerful source of natural energy honey is. It was the entire reason for creating our beverage.”

As of right now, Bee Energy is the only product they sell, but that doesn’t mean they won’t expand in the future.

“We are hoping to expand Bee Energy to a larger audience, getting into more stores across California,” Joni said. “We would love to expand nationally one day, but our focus right now is California.”

They are also focusing on creating new categories of energy shots such as a shot to help consumers relax, help boost immunity, and other ideas as well. And the best part is that each new innovation will be built around honey.

“We want to provide people with an energy shot that would not only give them the energy boost that they need, but was also a healthy multivitamin. Our caffeine is naturally derived from coffee and tea, and is about at the same level as a cup of coffee: 100 milligrams,” Joni said. “Because the energy boost people get with our energy shot not only comes from the caffeine, but also the honey, there is no crash.”

Joni says instead of feeling jittery and “on edge,” consumers simply feel like they had a good night’s sleep. And since honey is in every shot, it’s sure to give consumers sweet dreams.

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