Archive for the ‘ Marketing Honey in Candy ’ Category

Honey’s powerful source of energy inspires couple to make clean energy shots
Wednesday, March 30th, 2016

Bee Energy

For consumers, waking up can be the toughest part of the day. But for one California couple, they’re using honey to not only wake themselves up, but the rest of the world too.

“Our first Bee Energy run was in 2012, but the concept was first started probably about two years prior,” Joni Dosanjh, co-owner of Bee Energy, said. Joni operates the business with her husband, Tony.

“Bee Energy is categorized as an energy shot,” she said. “It was started by my husband and I. I had gone back to school for graphic design and was taking Five Hour Energy to help me get through finals.” However, her major complaint was that she wanted a “healthier alternative to Five Hour Energy.”

Tony started researching cleaner energy drink options. “We came up with the idea of combining honey, green tea, acai, and Vitamins B, C and D into an energy shot,” Joni said. “I created the packaging and about a year later our partner, Lawrence, came onboard and that’s how Bee Energy was created.”

Using honey was always a major part of their process and was the inspiration for their entire company.

“Honey was the ingredient the entire beverage was built around,” Joni said. “We decided to create our beverage after learning what a powerful source of natural energy honey is. It was the entire reason for creating our beverage.”

As of right now, Bee Energy is the only product they sell, but that doesn’t mean they won’t expand in the future.

“We are hoping to expand Bee Energy to a larger audience, getting into more stores across California,” Joni said. “We would love to expand nationally one day, but our focus right now is California.”

They are also focusing on creating new categories of energy shots such as a shot to help consumers relax, help boost immunity, and other ideas as well. And the best part is that each new innovation will be built around honey.

“We want to provide people with an energy shot that would not only give them the energy boost that they need, but was also a healthy multivitamin. Our caffeine is naturally derived from coffee and tea, and is about at the same level as a cup of coffee: 100 milligrams,” Joni said. “Because the energy boost people get with our energy shot not only comes from the caffeine, but also the honey, there is no crash.”

Joni says instead of feeling jittery and “on edge,” consumers simply feel like they had a good night’s sleep. And since honey is in every shot, it’s sure to give consumers sweet dreams.

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Does honey pair well with other sweeteners?
Tuesday, April 14th, 2015

Honey can be used as a complete or partial replacement for almost any sweetener.

In many cases, food and beverage manufactures are looking to substitute honey for sugar. Honey has a high fructose content, so it is sweeter than sugar, allowing processors to use less honey than sugar to achieve the desired sweetness.

Honey also complements other natural sweeteners, both traditional and high-intensity. If you pick up any natural food or beverage product in the supermarket, almost every one uses multiple sweeteners to attain the desired flavor, color and mouthfeel. Honey contributes positively to each of these elements.

Plus, honey is a natural sweetener that can be used for more than flavor and functionality. The marketability of honey is unique attribute rare among sweeteners. When processors use honey in their product, they most likely include “honey” in the name of the product and use the ingredient to market their products.

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Satisfying a Sweet Tooth Without the Guilt
Friday, July 25th, 2014

Almost everyone has one—that little voice inside his or her head, or in this case, mouth.

The satisfying sweet taste of a candy bar, truffle or anything including chocolate is tough to resist, and Americans are looking at more ways to eat candy without the crash.

Eating products that contain all-natural sweeteners, such as honey, is a great way to beat the craving without feeling the guilt. Another hot trend swaying consumers are smaller bite-sized treats. According to, bite-size treats encourage portion control, and consumers want a big taste in a small package. With that, they can experiment with different flavor varieties and feel satisfied instead of overfilled.

Confectioners innovating with flavor and product size were a hit at the recent Sweets & Snacks Expo in Chicago. Not only is honey an ideal sweetener, but reports that specific combinations with berries and dark chocolate were top trends on the show floor.

One bite-sized bar that blends honey, cherries and dark chocolate is Sanders’ Fine Chocolates Dark Chocolate Cherry Granola Bar. The bars are split into bite-sized pieces and also include coconut and cinnamon.

Another product, Bees & Beans’ candy bars, include local honey, dark chocolate, raspberries and blueberries. All of the company’s products are hand made and packaged in eco-friendly, biodegradable wrappers.

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