Archive for the ‘ Marketing Honey in Candy ’ Category

Manufacturers Jump Marketing Focus to Children
Wednesday, July 23rd, 2014

Honey isn’t just for the adult Yogi Bears out there. Boo Boo bears love honey too! Product manufacturers see this fact and are gearing marketing efforts to children and parents more than ever before.

FoodBev.com reports that a recent study called Kids Food and Beverage Market in the U.S. 2014-2018 found that food and beverage products targeting kids currently account for 4% of overall industry sales. This dollar figure amounts to approximately $23 billion.

Children under nine years of age are of particular value to marketers, according to the article. Lifelong dietary habits and brand loyalty starts at an early age, and American children can influence the sale of products while Mom and Dad are strolling down grocery store aisles.

While children do influence parents and take a great part in choosing foods and beverages in many households, marketers are quick to take notice that parents must be directly marketed to as well. Marketing focus, therefore, allows for both the child and parent to be involved in mutual purchasing decisions. In a now $639 billion U.S. food and beverage market with unlimited competition, bringing in new customers and keeping them throughout the span of a lifetime is of key importance.

One company going with a direct marketing approach is Alvarado St. Bakery. The company says that its Ultimate Kids Bread is the perfect complement to every child’s lunch box. The bread contains organic honey, organic whole wheat flour, organic rolled oats and sprouted organic whole wheat berries.

Plum Organics takes things a step further and designed an entire snacking line devoted to children. The interactive dipping snacks for tots are honey wheat crackers sized for children. The yogurt dippers are made with organic honey, creamy yogurt and organic fruit.

Pepperidge Farm Goldfish S’mores Adventures is a mix of three flavors. Combined with the taste of sweet honey and rich chocolate Goldfish Grahams with marshmallows, S’mores Adventures allows parents to bring wholesome campfire fun to kids. The company says that the product is a great option for an after school snack or as an addition to the lunch box.

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Candy Industry Names Most Innovative New Products
Friday, July 11th, 2014

This year’s Sweets and Snacks Expo held at McCormick Place in Chicago, Ill. was bigger and better than ever.

More than 280 companies submitted new products for Candy Industry’s Most Innovative New Products. One of those awarded products contained honey.

Best Sweet Snack went to Bare Snacks’ All-Natural Show Me The Honey Coconut Chips. The all-natural baked chips contain no preservatives or trans fats and are gluten-free. Ingredients include honey, coconut and sea salt.

A panel made up of retail customers, food industry icons and trend experts voted on this year’s Best New Products at the record setting expo. More than 650 exhibitors from a record 90 countries were on the show floor, with a record breaking 167 first-time exhibitors.

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Old, New Flavors Merge for Candy Extravaganza
Wednesday, May 14th, 2014

Candy and honey lovers can rejoice in conquering the best of both worlds.

Silesia Flavors Inc. reports that 40% of candy’s flavor portfolio includes natural flavors. With honey being an all-natural sweetener, it fits right in with the trend.

Consumers can eat a sweet treat without feeling the guilt, since products with all-natural ingredients carry a better-for-you benefit. Along with honey, fruit inclusions are making positive waves in the candy industry.

Not only are fruit blends staying in traditional hard candies, they also are popping up in the chocolate world. Acai, pomegranate, raspberry and blueberry are current popular fruit demands among consumers who need their chocolate fix.

Liberty Chocolate’s chocolate bar flavors include honey and are blended with trendy ingredients such as almond coconut, cherry/pomegranate, hot pepper, maple, acai and blueberry.

The classics, such as orange, lemon, apple and watermelon aren’t going anywhere either. Gimbal’s Fine Candies provides a mixed bag of trends, blending hard candies with honey and pomegranate flavors while sticking to traditional favorites like strawberry and black cherry.

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