Archive for the ‘ Marketing Honey in Candy ’ Category

Does honey pair well with other sweeteners?
Tuesday, April 14th, 2015

Honey can be used as a complete or partial replacement for almost any sweetener.

In many cases, food and beverage manufactures are looking to substitute honey for sugar. Honey has a high fructose content, so it is sweeter than sugar, allowing processors to use less honey than sugar to achieve the desired sweetness.

Honey also complements other natural sweeteners, both traditional and high-intensity. If you pick up any natural food or beverage product in the supermarket, almost every one uses multiple sweeteners to attain the desired flavor, color and mouthfeel. Honey contributes positively to each of these elements.

Plus, honey is a natural sweetener that can be used for more than flavor and functionality. The marketability of honey is unique attribute rare among sweeteners. When processors use honey in their product, they most likely include “honey” in the name of the product and use the ingredient to market their products.

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Satisfying a Sweet Tooth Without the Guilt
Friday, July 25th, 2014

Almost everyone has one—that little voice inside his or her head, or in this case, mouth.

The satisfying sweet taste of a candy bar, truffle or anything including chocolate is tough to resist, and Americans are looking at more ways to eat candy without the crash.

Eating products that contain all-natural sweeteners, such as honey, is a great way to beat the craving without feeling the guilt. Another hot trend swaying consumers are smaller bite-sized treats. According to CandyIndustry.com, bite-size treats encourage portion control, and consumers want a big taste in a small package. With that, they can experiment with different flavor varieties and feel satisfied instead of overfilled.

Confectioners innovating with flavor and product size were a hit at the recent Sweets & Snacks Expo in Chicago. Not only is honey an ideal sweetener, but ConfectionaryNews.com reports that specific combinations with berries and dark chocolate were top trends on the show floor.

One bite-sized bar that blends honey, cherries and dark chocolate is Sanders’ Fine Chocolates Dark Chocolate Cherry Granola Bar. The bars are split into bite-sized pieces and also include coconut and cinnamon.

Another product, Bees & Beans’ candy bars, include local honey, dark chocolate, raspberries and blueberries. All of the company’s products are hand made and packaged in eco-friendly, biodegradable wrappers.

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Manufacturers Jump Marketing Focus to Children
Wednesday, July 23rd, 2014

Honey isn’t just for the adult Yogi Bears out there. Boo Boo bears love honey too! Product manufacturers see this fact and are gearing marketing efforts to children and parents more than ever before.

FoodBev.com reports that a recent study called Kids Food and Beverage Market in the U.S. 2014-2018 found that food and beverage products targeting kids currently account for 4% of overall industry sales. This dollar figure amounts to approximately $23 billion.

Children under nine years of age are of particular value to marketers, according to the article. Lifelong dietary habits and brand loyalty starts at an early age, and American children can influence the sale of products while Mom and Dad are strolling down grocery store aisles.

While children do influence parents and take a great part in choosing foods and beverages in many households, marketers are quick to take notice that parents must be directly marketed to as well. Marketing focus, therefore, allows for both the child and parent to be involved in mutual purchasing decisions. In a now $639 billion U.S. food and beverage market with unlimited competition, bringing in new customers and keeping them throughout the span of a lifetime is of key importance.

One company going with a direct marketing approach is Alvarado St. Bakery. The company says that its Ultimate Kids Bread is the perfect complement to every child’s lunch box. The bread contains organic honey, organic whole wheat flour, organic rolled oats and sprouted organic whole wheat berries.

Plum Organics takes things a step further and designed an entire snacking line devoted to children. The interactive dipping snacks for tots are honey wheat crackers sized for children. The yogurt dippers are made with organic honey, creamy yogurt and organic fruit.

Pepperidge Farm Goldfish S’mores Adventures is a mix of three flavors. Combined with the taste of sweet honey and rich chocolate Goldfish Grahams with marshmallows, S’mores Adventures allows parents to bring wholesome campfire fun to kids. The company says that the product is a great option for an after school snack or as an addition to the lunch box.

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