Archive for the ‘ Marketing Honey in Candy ’ Category

Chocolatiers putting focus on healthier ingredients
Thursday, July 21st, 2016

Chocolate with Honey

According to a study from Research and Markets, new brands and private label candy companies will boost the United States chocolate market to $30 billion by 2021. And it is not the big power house companies making the biggest dent, but the smaller artisan and niche companies promoting the health benefits of their products.

For example, Katrina Coravos started Liberty Chocolates in her kitchen with a mission to make an organic chocolate bars for her sons. Today, Liberty Chocolates makes a line of organic bars, including flavors such as maple gingersnap, and peanut butter and honey, which all use honey.

Konstanze Zeller created CocoRau, a line of raw, organic chocolate bites after an illness as an adult left her unable to eat commercial chocolate brands. Made with cacao and local ingredients, Zeller sweetens her power bites with honey, allowing people to eat clean chocolate and enjoy it, too.

Niche chocolatiers see the market for growing clean, organic candy creations and continue to drive the chocolate market to its $30 billion mark.

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Honey used to fight chemotherapy’s ‘bad taste’
Friday, May 13th, 2016

Honey Candy Sooths

After fighting breast cancer, a New Jersey mother has started a lollipop business as a means to combat the negative side effects of chemotherapy.

Samantha Kowalczyk is a holistic health coach in Scotch Plains, New Jersey, and recently won her battle against cancer. The metallic taste that comes with cancer treatments was what inspired her to create “Soothease,” a candy company.

“When I went through chemo, everything tasted awful,” she said to Candy Industry magazine. “I thought there has to be something to make this better.”

 She started experimenting in the kitchen and eventually developed her own line of candy, with flavors including Honey Lavender, Chocolate Brown Rice and Orange Barley flavors. Each batch is made with all-natural ingredients like cocoa, chamomile and honey. 

“I found various ingredients, which aided in soothing my mouth and helped my food taste better,” Kowalczyk said. “The honey and barley coats the tongue and helps patients taste food better within a half an hour.”

She says her candies aren’t just for chemotherapy patients. They are great for children and pregnant women as well.

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Consumers demanding more s’mores
Friday, May 13th, 2016

S’mores are a campfire staple. But now, consumers want them all the time, not just when around a fire. Food companies are capitalizing on this growing trend, infusing the taste of delicious s’mores into many different products.

“I believe there are several drivers behind the s’mores resurgence, not the least of which is its unique flavor profile that’s deliciously appealing across age groups,” Alan Owen, Marketing Director of Sensient Flavors, said to Food Business News. “It also translates so well into a number of different applications such as frozen dairy, yogurt, sweet bakery and even fluid milk.” Check out how Honey Maid is capitalizing on the deliciousness of s’mores with honey.

S'mores crackersHoney Maid Grahamfuls S’mores
Mondelez International – East Hanover, N.J

These graham crackers taste just like a campfire! Made with honey, these are the perfect treat to snack on when you want to go camping, but the kitchen is the next best thing.

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