The Modern American Breakfast
The cereal industry has grown dramatically in the last decade, but not in the way you might think.
Between 2004 and 2014, the number of households that consumed cereal bars increased 50%, while the popularity of granola grew 80%, with a 33% rise in chewy granola. These numbers are massively impressive, and show a shift away from the typical American breakfast.
Americans are no longer pouring milk over their cereal every morning. Instead, they are turning to the convenience of cereal bars with a “grab it and go” mentality. According to the Nutritional and Cereal Bars in the US report, three of the four breakfast foods with the fastest growing popularity are better-for-you, portable snacks.
Even better for the snack bar category is the widespread popularity beyond breakfast, notes David Sprinkle, Packaged Facts’ research director. Americans are now shifting away from eating three meals a day, and are eating several smaller meals a day instead. Increased snacking may be a reason nutrition bars are becoming more popular. The number of adults eating nutritional bars in 2014 increased 11%, while 44% of adults consumed cereal or granola bars.
Many of these nutritional, cereal or granola bars are made with honey. Honey plays a versatile role in both the flavor and functional benefits of bars. Honey is a natural sweetener with the desired consistency necessary to hold together the ingredients in these bars. Honey also is a natural source of energy that can help boost your performances during workouts and athletics. The fructose in honey is absorbed more slowly by the body, which provides sustained energy, helping regain stamina and prevent fatigue during exercise.
Check out these three bars on the market that are made with honey:
KIND Healthy Grain Oats & Honey with Toasted Coconut bar is baked with five super grains and is sweetened with honey.
Honey Stinger Peanut Butter & Honey energy bar is made with more than 30% honey and is great to eat before or after a workout. Honey Stinger is located in Steamboat Springs, Colo. and makes honey-based foods that range from energy bars to waffles.
Nature Valley Oats ’n Honey granola bars combine honey and rolled oats for a classic crunch and whole grain goodness. Nature Valley created the granola bar category in 1975.
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