Posts Tagged ‘ Droga Chocolates ’

Holiday Numbers Are In—Candy Rules
Wednesday, January 22nd, 2014

Candy canes, chocolate, stocking stuffers—it seems like everywhere you look during the holiday season, candy is an integral part of the scenario.

The numbers from global information company NPD Group are in, and candy indeed ranked as the No. 1 snack item purchased during the 2013 holidays.

A whopping 50% of purchasers chose candy as their holiday snacking item of choice, according to the SnackTrack Holidays Christmas profile, which took a look at consumer activities, purchase behavior and attitudes around Christmastime.

Being that Christmas is a time of giving, 22% of surveyed adults chose candy as a gift, looking at seasonal packaging and convenient items as top reasons to buy. All-natural and all-organic confections were top trends in 2013, with the candy category up almost 20% from the year before. Candy that contains honey is a great way to satisfy both a sweet and all-natural craving.

Donna & Company’s new Fundamental Chocolate contains only three ingredients: honey, organic cacao and organic cocoa butter. The pieces are then finished with toppings like nuts and fruits. Fundamental contains no artificial preservatives.

Droga Chocolates also came out with a new product in 2013—Nutty Puddles. The newest confection features wildflower honey and whole roasted almonds combined with signature honey caramel and premium dark chocolate. Nutty Puddles are 100% natural, gluten-free and Kosher certified.

The Tea Room Chocolate Co.’s White Chocolate Bar contains all organic ingredients, including honey, vanilla extract, dry whole milk and cacao fat. The bar is then infused with whole chamomile tea blossoms, making for a unique hand-crafted premium bar.

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Droga Chocolates Nutty Puddles
Tuesday, October 22nd, 2013

Droga’s newest nutty treat features wildflower honey and whole California roasted almonds combined with signature honey caramel and premium dark chocolate.

These handmade chocolates are 100% natural, gluten-free and Kosher certified. Each Nutty Puddle comes in 100% recyclable packaging.

Droga Chocolates was started by Michelle Crochet in 2007. Growing up addicted to her mother’s homemade rocky road candy, Crochet’s love and passion for good food was deepened through her time spent living in Italy. Droga’s candy kitchen now is housed in the foodie-centric San Francisco Bay area.

Want to see what other candy products contain honey?

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Droga Chocolates’ Founder Puts Her ‘Money on Honey’
Friday, May 17th, 2013

An addiction to homemade rocky road candy and three years living in Italy created the winning combination for Michelle Crochet, creator of Droga Chocolates.

Crochet’s love and passion for food was deepened through her time in Italy, as well as three years as a food buyer for Williams-Sonoma. Using her mother’s inspiration, Crochet creates Droga treats by combining nostalgic flavors with modern twists out of her Los Angeles-based kitchen.

Q: Can you talk further about your time in Italy, how it pertains to food, chocolate, and how you finally came to the conclusion you were going to start your own company?

A: Italy was an experience that changed my perception on food.  I not only ate in great restaurants, but it was especially at my family’s table, where we were eating the simplest of foods using the simplest of ingredients, where I was amazed. I learned that the best ingredients, however simple, would produce great food.

Q: Why is it important to you to use premium, local and organic ingredients (when possible)?

A: The best ingredients always produce the best product. Getting local ingredients supports our local environment, economy, and ensures our products are being made with the freshest ingredients possible!

Q: Where did the idea to work with honey in your caramels come from and what are the benefits of using honey for you personally?

A: The best attribute of honey is the amazing flavor. While there are so many honeys right now, we are focused on the unrefined California wildflower, which has wonderful delicate floral notes to it.  Whenever a batch of our honey caramel, called Put Your Money on Honey, is being made, I can’t help but smile at the scent of the wildflower honey wafting through the kitchen. I was inspired by the idea of using honey from trips to the Saturday farmer’s market at the San Francisco Ferry Building, which is where I was living at the time I developed it.  One day while testing batches, I must have been on the fourth or fifth batch, a large bumblebee came floating in through my open window. He gave me quite a startle, but it was amazing that the honey must have attracted him—who knows from how far away!

Q: Can you talk more about working with honey and your partnership with Bennett’s Honey Farm?

A: Bennett’s Honey Farm harvests delicious honey and is a small operation. They are easy to work with and always available, sharing information on honey and supplying us with some of the tastiest honey I have ever had.

Q: Why wildflower honey? Plans for more flavors?

A: It’s just so rich and nuanced. Our honey caramel is our best seller, so for now we are focused on that and trying to get it to market nationwide as best we can. But in the future, definitely anything is possible, and creating a distinctly different honey caramel with a different variety could be very exciting.

Q: Any other plans for new honey-infused products in the future?

A: It’s a great ingredient, so I’ll be working with honey in products for sure. It’s a great flavor booster.

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