Posts Tagged ‘ honey ’

Honey is counted among top natural sweeteners for consumers
Friday, May 13th, 2016

Consumers are demanding more food producers start using honey. This high demand for nature’s all-natural sweetener comes from consumers’ rise in faith in honey as a better-for-you alternative to other sweeteners.

 “Beverage companies are finding new ways to formulate wth honey and some are promoting the sweetener as laden with antioxidant and antibacterial properties, as well as a good source of vitamins and minerals,” said an article in BevNET magazine. “The uptick in honey is most apparent in new premium teas, including two varieties of Purity Organic’s recently launched ‘supertea’ line.”

 The resurgence of honey stems also from consumers seeking better-for-you alternatives outside of the government’s normal recommendations. Natural sweetener alternatives, like honey, account for only 1% of the global market for sweeteners, according to Lux Research, a Boston-based market research firm.

 This demand of consumers is causing companies that use sweeteners to no longer rely on certain kinds, and instead are turning to natural and innovative options.

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Consumers demanding more s’mores
Friday, May 13th, 2016

S’mores are a campfire staple. But now, consumers want them all the time, not just when around a fire. Food companies are capitalizing on this growing trend, infusing the taste of delicious s’mores into many different products.

“I believe there are several drivers behind the s’mores resurgence, not the least of which is its unique flavor profile that’s deliciously appealing across age groups,” Alan Owen, Marketing Director of Sensient Flavors, said to Food Business News. “It also translates so well into a number of different applications such as frozen dairy, yogurt, sweet bakery and even fluid milk.” Check out how Honey Maid is capitalizing on the deliciousness of s’mores with honey.

S'mores crackersHoney Maid Grahamfuls S’mores
Mondelez International – East Hanover, N.J

These graham crackers taste just like a campfire! Made with honey, these are the perfect treat to snack on when you want to go camping, but the kitchen is the next best thing.

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Consumers turn to chocolate for emotional comfort
Tuesday, May 3rd, 2016


Had a bad day? Grab a chocolate bar. Recent studies have shown that there are emotional benefits to eating chocolate.

“While chocolate confectionery may be considered to be a guilty pleasure, it is also a food that is strongly tied to emotional needs,” Marcia Mogelonsky, Director of Insight at Mintel, said to Candy Industry. “This is likely the reason that consumers allow themselves to indulge in chocolate.”

So why are people consuming so much chocolate? About 17% of Americans say appeasing their emotional distress is more important than the health concerns that come with ingesting large amounts of chocolate. 26% of people who buy chocolate say they are buying it to “improve their mood” while 20% use it as an energy boost.

Improving energy is just one of many reasons why confectioners should use honey when creating new confections. Honey adds sweetness to products, not to mention it is extremely versatile. Honey comes in three forms: liquid, dried and creamed. This allows confectioners to drizzle honey on chocolate, use it as a coating or in a filling. And, with more than 300 varieties in the United States alone, there are endless flavor possibilities to create truly unique and exciting products.

Some confectioners, like Bees & Beans in Portland, Ore., use honey in each product, making each batch of chocolate a sweet treat that can’t be beat. Their Honey Bar Reserve is the winner of the 2016 Good Food Award and is made with honey, organic dairy, single-origin amano chocolate, sea salt, honey caramel and hazelnut nougat.

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