Posts Tagged ‘ Marketing ’

Honey Helps Jelly Bean Sales Soar
Thursday, December 1st, 2011

Based on this year’s sales jump, jelly beans aren’t just for filling Easter baskets anymore. According to data from SymphonyIRI Group, Inc., year-over-year sales of branded beans are up 10.1% and private label sales jumped 8.9%. Gourmet assortments, exotic flavors and natural ingredients such as honey are key reasons this segment’s popularity has grown.

Honey is playing an integral role in the sales boost as natural flavors, fruit juices and even organic ingredients penetrate the jelly bean market. Consumers are paying attention to labels and are showing an interest in real, quality ingredients. In addition, consumers want their products to taste as close to the real thing as they can get. By using honey as a key ingredient, confectioners can achieve a rich, gourmet taste, while appealing to the demand for products with natural ingredients.

Honey’s role in the jelly bean segment extends beyond providing great taste, it’s also a valuable marketing tool. Jelly bean manufacturers can take advantage of honey’s natural properties by showcasing them on packaging and displays. In recognizing these benefits, a very popular candy manufacturer launched a line of honey-flavored beans as part of their fall line. As these trends continue, it will come as no surprise to see other candy manufacturers follow suit.

Did you like this? Share it:
Gluten-Free is Swarming the Food Industry
Thursday, June 9th, 2011

Consumer demand for gluten-free products is on the rise and a growing trend in food manufacturing. According to’s list of trends to watch in 2011, gluten-free makes the list for its explosion during the past several years. Once a small niche, Packaged Facts projects U.S. retail sales will reach more than $5 billion by 2015.

The growing trend was quite apparent at the 2011 Natural Foods Expo West, with hundreds of food makers cranking out gluten-free extensions to their product lines or manufacturing nothing but. Only a few million people are clinically diagnosed with Celiac Disease, but consumer desire for such products is widespread.

Honey is a key player in this trend for a variety of reasons. It’s a natural ingredient that can be used to sweeten and enhance the flavor of gluten-free products. It can also improve the texture of products by increasing moisture and therefore avoiding the dry taste that would previously be associated with gluten-free. Many food manufacturers such as General Mills and Rudi’s Bakery are already incorporating honey into their gluten-free line and have been successful in doing so.


Did you like this? Share it:
Honey Makes Easter a Sweet Tradition
Friday, April 22nd, 2011

Retailers are expecting consumers to spend up to $14.6 billion on Easter related merchandise this year.  According to the National Retail Federation (NRF), the average consumer is expected to spend $131.04 on everything from candy to clothes – up from last year’s $118.60 but not quite to pre-recession levels.

Food and candy will account for most of a consumer’s budget, bringing in $2.1 billion in candy sales and $4.5 billion in food sales alone. Honey has always played an intricate role in this holiday, as many of the traditional Easter staples incorporate the ingredient ranging from ham to even jelly beans.

“Due to such a late holiday, Easter promotions will last all spring long,” said NRF President and CEO Matthew Shay. “Though lingering concerns over food and energy prices may keep shoppers from splurging, retailers are expecting consumers to stock up on apparel, home décor and of course food and candy, a good sign leading into the much busier and important months to come.”

Did you like this? Share it: