Posts Tagged ‘ sweetened with honey ’

Consumers crave candy with honey
Thursday, March 22nd, 2012

Consumers love honey in their candy, especially lozenges and hard candies. According to a survey conducted by the National Honey Board, 44% of consumers have bought lozenges sweetened with honey, and 27% would buy lozenges sweetened with honey. The survey was conducted via 423 consumer interviews with the primary shopper in a household.

For hard candies, 24% of consumers have bought the product sweetened with honey, and a further 36% of consumers say they would by hard candies sweetened with honey.  Jelly beans also ranked high on consumers’ wish lists for honey sweetened products, with 41% of consumers saying they would buy jelly beans sweetened with honey.

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