July, 2010


According to new data from Innova Market Insights, getting back to basics with food is a dominant industry trend, with the use of simple, wholesome ingredients with minimal processing as a goal of food manufacturers. The company’s data says the marketing of new products with the following statements is growing in popularity:

  • like grandma made
  • from the cupboard
  • home made
  • homestyle
  • natural
  • preservative-free

The trend toward simpler, cleaner ingredient labels bodes well for food products using honey, an all-natural sweetener that is labeled simply as “honey.” Honey’s familiarity, taste and functionality make it the ideal sweetener in a variety of foods, ranging from candy and salted snacks to yogurt and bakery foods.

“The simplicity trend creates a new challenge for the ingredients industry, as manufacturer’s look to shorten the length of ingredient labels.” Lu Ann Williams, Innova Market Insights’ Head of Research, says.

Other key facts presented by Innova include:

  • Use of the words “pure,” “purity” or “purely” in products grew from 3,013 in 2008 to 5,705 in 2009.
  • There were 2,137 new US products marketed as “natural” or “preservative free” in the first four months of 2010, up slightly from the corresponding period in 2009, and dramatically up from the 1,155 recorded in the same period in 2008.

For more information on cleaning up your ingredient label by incorporating honey into your products, please contact the National Honey Board.

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Snacks With Honey: Honey Stinger Thursday, July 15th, 2010


gold Snacks With Honey: Honey StingerCelebrate Lance Armstrong’s final Tour de France with Honey Stinger Energy Gel packets! The seven-time winner of La Grande Boucle is part owner of the company, which also sponsors the Trek-Livestrong U23 cycling team.

Honey Stinger Energy Gels are available in five flavors: Gold, Ginsting, Banana, Chocolate and Strawberry. Each variety includes pure honey from the United States, water, sodium, potassium, B complex vitamins and all-natural flavors.

“Honey has been used for centuries as a source of pure energy and modern research is providing us with more information to show the benefits of how well it works,” the company says.

Do you make snack products made with honey? Get them listed here by emailing info@snackingwithhoney.com

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Snacks With Honey: Kuko Bites Thursday, July 15th, 2010


kuko bites 300x225 Snacks With Honey: Kuko BitesFullBloom Baking Co., Newark, Calif., recently launched an innovative new moist and chewy snack product made with an assortment of all-natural ingredients, including honey, goji berries, cacao nibs, cherries, currants and apricots. Kuko Bites are dairy and wheat free, plus contain zero grams of trans fat.

FullBloom Baking produces an extensive line of natural and organic bakery foods, including fresh, fully baked and packaged items; frozen, portioned, ready-to-bake doughs and batters; and frozen, thaw-to-serve bakery foods.

Do you make snack products made with honey? Get them listed here by emailing info@snackingwithhoney.com

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