Journey Bars were created on the basis that there weren’t any bars on the market that tasted like real food and less like a candy bar. Marguarette Dau, Co-founder of Journey Bar, agreed to tell us more about these savory bars and how honey plays a role in formulating their flavors.
How did the idea for these bars originate?
We created Journey Bar because we were tired of the same sweet nutrition bar flavors, like chocolate, peanut butter and fruits, that just had too much sugar. We wanted to create a nutrition bar product that tasted like and was made of real savory food. Journey Bars are made with organic whole grains, almonds, herbs, spices, and vegetables. Consumers will find that they recognize most if not all of the ingredients on our packaging.
What sets Journey bars apart from other bars on the market?
If you look at what’s on the shelf today, it’s easy to see the same dessert-like flavors repeat themselves across brands. What sets Journey Bar apart is the fact that our flavors are real meal flavors like Coconut Curry, Hickory Barbecue, Rosemary, Pizza Marinara, and Parmesan Romano. When have you ever seen a Pizza bar? Because of our savory flavor profiles, our bars have a lot less sugar compared to many bars on the market. Because most of the calories from Journey Bars come from whole grains and almonds, instead of sugar, users get lasting energy instead of spikes in energy and a prolonged feeling of fullness.
What role does honey play in these bars?
We use honey in our coconut curry bar. If you think of real Thai coconut curry, you find that there is an element of sweetness that is in the curry to offset the heat from the spices. Because we wanted to give consumers an authentic experience, we added honey to balance the curry spice blend we created.
Why is honey a great ingredient to use in Journey bars?
We chose honey over other syrups due to its nutritional content.
What is your biggest accomplishment to date with the line?
I think our biggest accomplishment is getting people to finally realize that there is another bar option for them out there and that it doesn’t have to be sweet or taste like a candy bar. Savory bars are possible!
Honey is most often thought of as a sweetening agent. How does it compliment the savory flavor components in your bars?
As I mentioned, sometimes people find curry spices to pack a lot of heat and can be overwhelming. Honey balances the strong flavors of curry and makes the overall bar mild, yet still flavorful.
What are your plans for the future? Will more of your products feature honey?
We will continue to explore more unique flavors that the nutrition bar category has never seen before. Our flavors are inspired by cuisines from around the world, so the possibilities are endless!
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