Crackers are the perfect snack food for consumers seeking more healthful alternatives to potato chips and other high fat / high calorie foods. These delicious snacks can be made with whole grain, baked and packed with nutritious ingredients without losing their flavor appeal.
According to data from SymphonyIRI published in Snack World magazine’s State of the Industry Report, cracker dollar sales increased 5.2% to $4.3 billion. This impressive sales gain can be attributed to upscale cracker products aimed at consumers that want a snack food that is made with natural ingredients.
For example, the Keebler brand Town House produces a line of Flatbread Crisps crackers in three varieties (Sea Salt & Olive Oil, Italian Herb, and Roasted Garlic) that all contain honey. Natural Foods brand Kashi also uses honey in some of its crackers, including Kashi® Honey Sesame Snack Crackers. This cracker blends the sweetness of honey with the nuttiness of sesame to provide an impressive flavor in a product with seven grams of whole grain per serving.
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