The National Honey Board conducted a consumer survey* to measure honey’s perception as an all-natural sweetener. Interview participants were read a list of sweeteners they might find in foods at the grocery store and asked to indicate whether they feel it is a natural sweetener. A full 96% of participants felt that honey is a natural sweetener. Full results include:
- Honey – 96%
- Granulated sugar – 74%
- Molasses – 73%
- Cane juice – 61%
- Corn syrup – 49%
- Fruit juice concentrate – 49%
- Agave nectar – 23%
- High fructose corn syrup – 23%
- Non-calorie sweeteners – 15%
*National Honey Board Bakery & Consumer Honey Usage Research Report, June 2011



National Honey Board