May, 2014

 

Meat and fish traditionally carry the all-important strengthening agent known as protein.

However, what if you don’t eat meat or need a less costly approach? Consumers not only see the value of protein, but they also are actively looking for other ways to incorporate protein into their diets.

According to the NPD Group’s Protein Perceptions and Needs report, 78% of Americans say that protein contributes to a healthy diet. More than half are seeking ways to get more of the powerful element. NPD’s research also found that almost half of the grocery shoppers surveyed have purchased protein-enriched foods. In fact, Nielsen states that consumption of protein-rich foods has increased 7% over the past four years.

The increase in protein-rich foods complements the increase in honey usage, as food and beverage processors seek to create protein-rich foods that maintain exceptional taste. Baked goods, snacking items and dairy products have seen huge benefits of the honey and protein boom.

Kay’s Naturals cereal with honey has so much protein in it that it’s officially called Kay’s Naturals Protein Cereal Honey Almond. Made with honey, corn, rice flour and almond meal, this cereal provides a whopping 12 grams of protein per serving.

Starbucks’ Blueberry Yogurt Muffins are sweetened with honey and contain six grams of protein. For consumers looking for more nutrition, they can get 4%, 8% and 2% of their daily calcium, iron and Vitamin A intake, respectively, by eating this muffin.

Perhaps the container of the largest gram amount on the market, Nancy’s Honey Yogurt offers up 20 grams of protein per serving. The Kosher and gluten-free product is available in a 24-oz. size.

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Justin’s Nut Butter Friday, May 30th, 2014

 

Justin’s Nut Butter line includes two great tasting Made with Honey products: Honey Almond Butter and Honey Peanut Butter.

The Honey Almond Butter contains honey powder, dry roasted almonds, palm fruit oil and sea salt. The Honey Peanut Butter also is made with honey powder, palm fruit oil and sea salt. Dry roasted peanuts are the main nuts contained in this smooth, all-natural butter.

In 2004, two years after experimenting with nuts and a simple food processor in his home kitchen, Justin wrote his first business plan and launched a national brand. Justin’s now is one of the country’s fastest growing natural product companies. The company is based in Boulder, Colo

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Peanuts, hazelnuts, almonds—these household nut favorites are nothing new. But, today’s twists on the butters derived from them are.

They are in such high demand as of late that nut and seed butters are the fastest growing specialty products in the nation, according to the Specialty Food Association’s State of the Specialty Food Industry 2014 Report.

Providing a great alternative to meat sources of protein is one reason that nut butters are flying off the shelves. In fact, market research firm Mintel projects the nut spreads category to reach $6.5 billion in sales by 2018. FoodBusinessNews.net reports that one in five consumers want a more “indulgent” nut-based spread in their diets.

Product launches between 2009 and 2013 reached a whopping 97.7% increase, with new flavor varieties meeting consumer demands. Barney Butter is one of those new products. Sweetened with powdered honey, the almond butter is made with blanched roasted almonds. The product is gluten-free, Kosher and made with no trans fats or hydrogenated oils.

PB Crave is a unique line of peanut butter blends that all contain honey. Razzle Dazzle, Cookie Nookie, CoCo Bananas and Choco Choco are twisted blends that use red raspberry, white chocolate and cookie dough to tempt sweet-toothed consumers.

The majority of consumer surveyed by Mintel looked for nut-based spreads with added benefits sush as more vitamins or antioxidants. Peanut Butter & Co.’s The Bee’s Knees helps satisfy nutritional value, being an all-natural product. Blended with honey, this peanut butter contains no cholesterol, trans fats or hydrogenated oils. It is sold in more than 10,000 stores nationwide.

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