October, 2014

What’s for Breakfast? Chocolate! Thursday, October 30th, 2014


Coffee isn’t the only item that can kick off your morning with a jolt of caffeine. Chocolate lovers have their cocoa and eat it too, only now it may be for the first meal of the day.

More chocolate nut spreads are hitting shelves than ever in Q4 of 2014, and according to a recent FoodNavigator.com interview with the Hershey Company, new spread products “give the company a chance to get consumers eating chocolate first thing in the morning.”

Spreads such as chocolate and hazelnut blends marketed as breakfast foods have grown exponentially in sales over the past couple of years. The International Markets Bureau took a look at the American spreads industry, and found that the sweet spread market was valued at $2.7 billion in 2010. The market is expected to grow to $3.3 billion by the end of 2015.

Chocolate spreads that include honey are only natural for the breakfast category. PB Crave’s Razzle Dazzle and Cookie Nookie spreads both contain chocolate and honey. Razzle Dazzle is a unique blend of honey, white chocolate and red raspberry, while Cookie Nookie mixes honey with chocolate chips, cookie dough flavor and peanut butter.

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The flavor combination of organic honey, organic kale, organic sunflower seeds and various organic powders are combined to make these Honey Mustard Kale Chips by Rhythm Superfoods. Each serving contains three grams of dietary fiber and six grams of protein.

Rhythm Superfoods began producing its line of specialty foods in 2009. Founded by Keith Wahrer, who also is the co-founder of Daily Juice, the company added other entrepreneurs and teamed up with a mission to play a major role in the “healthification” of the American diet. Rhythm is based in Austin, Texas.

Rhythm Superfoods Honey Mustard Kale Chips

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Chips and crackers may be the kingpins of the snacking industry, but the pretzel category is doing everything it can to turn other snack options into knots.

This includes adding different shapes, sizes, flavors and ingredients to the arsenal. In fact, pretzels aren’t just their traditional twisty selves anymore. They come in rods, balls, crisps, baked varieties and also walk over the line into the cracker category.

Coatings and flavors such as chocolate, caramel and honey mustard are hitting the pretzel scene, with major brands seeking innovation in the market. Statista reports that 4.7% of Americans consumed six or more bags of pretzels in March. Three to five bags were consumed by 17% of Americans in the same month, but the highest mark came with a more manageable one to two bags, with 26.1% of Americans reaching for a variety of pretzels.

The top two pretzel manufacturers in 2014 offer made with honey products. Snyder’s of Hanover’s pretzel line includes Honey Mustard Pretzel Pieces and Organic Honey Whole Wheat Pretzel Sticks. Pretzel Pieces are chunks of hard pretzels with honey mustard and onion flavors. Pretzel Sticks are whole wheat sticks made with organic honey, organic whole wheat flour and yeast.

Rold Gold is the No. 2 brand at $214.2 million in sales. The brand boasts Honey Mustard Tiny Twists as its made with honey product. Adding a sweet taste to salty pretzels, these twists offer consumers a baked, salty snack with a honey mustard flavor and zero trans fats.

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