December, 2014

Shearer’s Honey Wheat Pretzels Monday, December 29th, 2014


These Honey Wheat Pretzels by Shearer’s are the perfect snack for pretzel lovers with a sweet tooth.

Made with honey and wheat, they are a crunchy, sweet and tasty treat that contains three grams of protein and one gram of dietary fiber per serving.

From humble beginnings as a small, family business in Northeast Ohio, Shearer’s Snacks has expanded over four decades to become an award-winning snack food manufacturer and distributor with facilities in five states, as well as Canada. Shearer’s products include potato chips, tortilla chips, pretzels, cookies, crackers, pork rinds, puffs and curls.

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There’s no denying that the snack food industry is crunching and munching its way to the top of the charts.

And, with more consumer demands for all-natural, gluten-free and convenience, manufacturers are tasked now more than ever to make each and every snack food choice taste great.

Flavor is an innovation in and of itself, and Snack Food & Wholesale Bakery claims that spicy combinations and natural sweeteners like honey are the “in” snacking flavors that consumers are clamoring for.

The magazine reports that flavors have helped global consumers spend $374 billion on snack foods in the past year, according to a Nielsen report. Potato chips/salty snacks were the favorites among Americans, with 63% of those polled citing this category as a preference.

Perhaps what makes chips so appealing to both consumers and manufacturers is their versatility. Spicy and/or ethnic flavors trending this year included Korean barbecue, peppers and malt vinegar. Kettle Brand satisfies spicy and sweet lovers’ taste buds with Bakes Potato Chips Hickory Honey Barbeque. These chips are made with honey powder, a pinch of paprika and spicy chili peppers served on a golden baked chip.

Also prepared to spice it up is Old Dutch’s Gourmet Thick Cut Honey Dijon Vinaigrette Potato Chips. Fresh white potatoes are ripple-cut in thick slices, sizzled in oil and sprinkled with honey, vinaigrette and sea salt.

Honey is a key sweetener in the chip flavor combination category, with spicy-and-sweet, salty-and-sweet and savory-and-sweet packing the most punch. Both savory, salty and sweet, Wise’s Honey BBQ Potato Chips are a flavor combination of sweet and spicy.

Those craving a sophisticated chip with a savory twist should try Kettle Brand Honey Dijon Potato Chips. Marrying the taste of Dijon mustard with smooth honey and fresh, all-natural ingredients creates this intensely flavored chip.


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Ready-to-Eat Popcorn Sales Popping Tuesday, December 16th, 2014


Kernel by kernel, America’s hearts have been loyal to popcorn since its inception more than 9,000 years ago. One of the oldest forms of corn, popcorn’s traditions lie with oil, butter and salt. However, traditions mixed with new variations largely are attributed to the puffy kernel’s staying power.

According to, new flavors of popcorn are key in helping the industry thrive. Ready-to-eat popcorn and caramel corn sales at the end of the summer totaled more than $704 million a 27% increase over the previous year, according to market research firm IRI.

All-natural ingredients, great taste and a more nutritious take on the puffy snack also are contributors to popcorn’s rising popularity, and honey factors highly into all three of those categories.

In fact, Smartfood, the leading ready-to-eat popcorn brand in the United States, offers a honey variety. Smartfood sold $109 million worth of popcorn in 2014, according to Statista. Smartfood’s Honey Cinnamon Pecan Granola Coated Popcorn is a crunchy, all-natural snack made with honey, cinnamon and brown sugar. The popcorn is coated with rolled oats and roasted pecans.

Ready-to-eat private label brands also made a splash in 2014, with $37 million in sales. Lakota Honey Popcorn is a combination of sweet honey and traditional salt. The light and airy snack comes from a line of the first and only Native American owned and operated organization producing, processing, packaging and marketing popcorn celebrating its Native American heritage.


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