April, 2015


“Better for you” products have been popular in America for decades and include products labeled diet, caffeine-free, low carb or reduced sodium. However, this trend’s popularity has started to lose its hold, according to a recent article in Prepared Foods.

In 2014, “better for you” product sales dropped by 27% from 2008, an all-time low after declining sales over the last six years. Buying items that are natural and are not altered to fit the latest dieting craze has become the new consumer trend.

Consumers are becoming less interested in avoiding unhealthy substances such as fat and cholesterol and are more focused on consuming real, unaltered food products.

“Have we altered the food supply so much to make it better for us, that there is now a backlash against those products? It is looking like we want more of our foods and beverages to be natural,” says Harry Balzer, senior vice president, The NPD Group’s Chief Food Industry Analyst and author of the NPD Group’s Eating Patterns in America Report.  “I think we’re looking for foods and beverages to be as they were meant to be. It is part of the new ‘healthy food revolution’ happening in this country.”

In the push for items that are natural and unaltered, honey is a great option for those looking to add some sweetness to their products. Companies have recognized this consumer trend and have started offering products flavored with honey in a variety of markets including breakfast foods and bakery items.

Quaker recently found success when it launched its Real Medleys line of oatmeal, multigrain bars, multigrain cereal and granola mixes, made with fruits, nuts and honey. Other companies have followed suit, providing consumers with plenty of options to find the natural products they want without compromising flavor.

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Next Generation of Snacking Monday, April 27th, 2015


The next generation of SexyPop

The next generation of SexyPop—America’s premiere line of delicious snacks with an edge—is only getting hotter with refined package designs and new snack flavors.

Captain Honeypot, a sweet and spicy combination, is crafted from Vermont honey and aged kimchi, while Admiral Hornblower packs a punch of gotu kola for mental sharpness. For those who prefer the crunch of popcorn with a dose of heat, SexyPop introduces a Pineapple Habañero variety, with sweetness that sizzles.

As with all other SexyPop products, Captain Honeypot, Admiral Hornblower, and Pineapple Habañero are certified gluten free, Non-GMO, and certified Kosher.

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Honey Roasted Caramel Apple Spiced Peanuts

The Peanut Shop’s Honey Roasted Caramel Apple Spiced Peanuts are roasted with honey and coated in apple pie spices!

The Toana, Va.-based company also uses honey in its sweet and salty Honey Roasted Sea Salted Caramel Peanuts. After slow roasting with honey, these peanuts are coated with silky caramel and coarse sea salt for a delightful flavor combination.

The Peanut Shop began as a small shop in Colonial Williamsburg. The founders sought to deliver a distinctive recipe to their customers by carefully selecting and hand-roasting only the best quality plump, crisp Virginia Peanuts. Nearly 40 years later, The Peanut shop continues to honor that traditional recipe.

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