Market research from Packaged Facts’ “Crackers: U.S. Market Trends” report reveals that the cracker movement is gaining steam. Brands are trying to overhaul old cracker products with new flavors and healthier ingredients to encourage consumers to snack on them.
Although the cracker market is being transformed, the traditional cracker brands still have a significant foothold. About 40% of households still use saltines, and 23% continue to use graham crackers, according to Packaged Facts.
As marketers are transforming crackers into snacks, the boundaries between crackers, crisps and chips are blurring, according to the Packaged Facts report. Breakfast biscuits are one of the newest innovations taking off in the cracker industry.
Check out these delicious cracker products that use honey.
Post’s Honey Bunches of Oats Breakfast Biscuits are made with 100% whole grain and wildflower honey to mimic the taste of the classic breakfast cereal.
Ritz Crackers Originals Honey Wheat are just like the original flaky crackers, but are baked with whole wheat and honey.