American consumers are showing a greater interest in global cuisines and foreign flavors.
This trend is expanding into ethnically flavored beverages, sauces, seasonings, snacks and sweets. With a majority of consumers in the United States noshing, snacks are an easy way for companies to introduce new flavors.
“When we look across our consumer data, we have a very clear-cut group of consumers who are very interested in those even more exotic flavors and getting even more adventurous,” said Jenny Zegler, global trends analyst for Mintel, during a presentation at the Institute of Food Technologists’ annual meeting.
Although Italian and Hispanic cuisines are still the most popular choices for consumers, Greek, Thai, Indian, Korean, Peruvian and African cuisines are six emerging sources of international flavor inspiration.
African ingredients star in Kroger’s Simple Truth Baobab Coconut Granola. This sweet breakfast treat combines oats, coconut, almonds and honey.
Kashi Greek Tzatziki Frozen Pizza is a Greek-flavored grocery staple that is enhanced with spinach, artichokes, tomatoes, feta, mozzarella cheese and a touch of honey.
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