Marketing Honey in Snacks  Category



Every year, severe malnutrition claims the lives of 2.6 million children.

This Bar Saves Lives Is trying to change that, and its recent expansion will help them do that.

This Bar Saves Lives’ idea is simple: for every bar that is bought, a life-saving packet of food is sent to a child in need. This Bar Saves Lives (profiled here) makes multiple varietals of bars to combat global hunger. Each bar is non-GMO, gluten free, and fair trade. Products include:

Madagascar Vanilla Almond and Honey – Every bite has a perfect balance of vanilla and honey and is packed with crunchy almonds and Omega-3 rich flax seeds.

Dark Chocolate Cherry and Sea Salt – Each bar is packed with crunchy almonds, honey, tart cherries and cranberries, and drizzled with dark chocolate.

Peanut Butter Strawberry and Sea Salt – Bringing you back to your childhood, this bar is made with crunchy peanuts, sweet strawberries, creamy peanut butter and honey.

Wild Blueberry Pistachio – This bar mixes delicious and healthy nuts, seeds and blueberries with subtle notes of honey.

This Bar Saves Lives also makes kid friendly, nut-free bars called This Kid Saves Lives in Chocolate Chip and Wild Berries varieties. Each soft, delicious bar is made with 14 essential vitamins and minerals, is gluten free and contains honey.

This Bar Saves lives can be found in select Target and Whole Foods Market locations nationwide, and about 2,400 Starbucks locations in California, Nevada, Colorado, and Maryland.

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Snacking made SIMPLE Friday, October 7th, 2016



In today’s society, we work through our lunches, try high-intensity diets and grab quick snacks running out the door. When there is barely enough time to brush our teeth in the morning, planning a healthy, tasty meal can be a real challenge. But what if we could make things simpler?

What if we could bring eating back to the basics?

SIMPLE Squares from Chicago believes in bringing simplicity back to our diets, making its bars with five basic ingredients including nuts, sea salt, vanilla, spices and honey. The SIMPLE Square Coconut is made with the basic five ingredients but adds 100% pure coconut that contains fiber.

SIMPLE sweetens all of its squares with honey.

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General Mills is capitalizing on consumer-driven food trends with a surplus of new product launches in the upcoming months.

“We’re in a period of very rapid change in the food industry. And consumers are very clear about what they want – simple ingredient lists, free from artificial colors and flavors, free from gluten, less sugar, less sodium, more convenience,” Ken Powell, General Mills chairman and chief executive officer, says. “We’ve challenged ourselves to go out and really understand our consumers, get into their homes, shop alongside them and listen to what they want.”

With emphasis in wellness, convenience and snacking, General Mills’ new products closely align with increasing consumer interest in wellness journeys, simple ingredients and harder working calories.

Another key contributor to their success? Honey. Check out some of General Mills’ new made with honey products.

Farm Stand Harvest Granola: Cascadian Farm has launched four new pouch granolas, all with simple ingredients and unique flavor profiles, including Honey Almond Chia. With a honey taste and aroma and crunchy textures, the on-the-go granola goes well with everything.

Nature Valley Honey Oat Clusters: Nature Valley has combined oat clusters, wheat flakes and corn flakes with honey for their new Honey Oat Clusters. Nature Valley’s new product combines more granola for energy and honey for flavor.

Annie’s Organic Bunny Grahams: Annie’s Organic Bunny Grahams are available in two varieties, Honey Bunny Grahams and Friends Bunny Grahams. Both varieties are made with honey and contain no artificial flavors, colors and preservatives. They also offer 16 grams of whole grains in each serving.

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