Marketing Honey in Snacks  Category


Honey can be used as a complete or partial replacement for almost any sweetener.  

In many cases, food and beverage manufactures are looking to substitute honey for sugar. Honey has a high fructose content, so it is sweeter than sugar, allowing processors to use less honey than sugar to achieve the desired sweetness.

Honey also complements other natural sweeteners, both traditional and high-intensity. If you pick up any natural food or beverage product in the supermarket, almost every one uses multiple sweeteners to attain the desired flavor, color and mouthfeel. Honey contributes positively to each of these elements.

Plus, honey is a natural sweetener that can be used for more than flavor and functionality. The marketability of honey is unique attribute rare among sweeteners. When processors use honey in their product, they most likely include “honey” in the name of the product and use the ingredient to market their products.

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Honey Shines at Fancy Food Show Wednesday, September 17th, 2014


Fall is fast approaching, therefore it’s time to reflect upon some of the hot summer trends that swept this year’s Fancy Food Show. reports that this year’s show was the largest ever, with a record breaking 2,700 exhibitors. Sales are up in the gourmet food industry, with an 18.4% leap in the past two years.

Three hundred new exhibitors hit the show floor and contributed to the spirited, smoky, fiery, coconut and s’more trends of the season. Candy Industry chose several products that were breaking boundaries while staying on trend. Several are sweetened with honey.

Quin Candy goes the traditional route with handmade products using real purees and minimal locally-sourced ingredients, including honey. A new twist on the old happens when trendy flavors are added, including blackberry tangerine, lemon tangerine and smoked cola.

Oregon Distillers Collection offers three truffles made with honey in its Moonstruck Collection: Honey Vanilla Caramel, Sea Salt Vanilla Caramel Milk Chocolate and Pure Gold Truffle. Items in the collection stay on trend with paired with spirit-infused chocolates.

Two of Mediterra’s new nutrition bar sets introduced at the show are made with honey. They include four varieties:  Orange & Honey and Pistachio & Honey, made with Greek honey and Cherry & Pistachio and Apricot & Pistachio. All bars in the lineup are inspired by a Mediterranean diet: sundried fruits, whole grains and Greek honey.

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The National Honey Board recently attended Natural Products Expo West in Anaheim, Calif. The 2014 event was record-breaking, reporting a 5% growth this year and more than 67,000 industry members in attendance. The popularity of the show proves that the movement toward natural, organic and healthy products is not a fad. This cultural shift is expected to grow the industry to $226 billion by 2018 with an annual growth rate of 8.6%. Honey is poised to play a key role in this growth due to the sweetener’s natural benefits and unique characteristics.

On the show floor, many high-profile companies such as Noosa Yoghurt and KIND Snacks introduced new products made with honey. There also were some new faces with products using honey.

Founded in 2010 in Hood River, Ore. by Mark and Heidi Ribkoff and Rod Parmenter, PocketFuel was created by athletes for athletes. Mark was inspired to create PocketFuel while training for IronMan Canada. After reading the ingredients on the products he had been eating while training, he knew there had to be a better way. He wanted something whole food-based, delicious and above all, portable. One of his best-selling products is the Chia Goji & Honey PocketFuel. You can enjoy this 100% natural energy almond butter instead of traditional energy bars and protein bars.

Dave’s Killer Bread was founded in 2005, but the Milwaukie, Ore.-based bakery grew out of a family business started in 1955. After spending 15 years in prison, Dave Dahl reinvented himself and set out to bake great-tasting, nutritious organic bread. Dave’s Killer Bread was recognized at Expo West 2014 with “Best of West: Press Award” (one of only three awarded). One of the bakery’s two new varieties, Organic Seeded Honey Wheat is the first non-GMO Project verified honey wheat bread on the market.

Inspired by the East Mediterranean cooking of his family, John Sorial founded TaDah Foods in 2010 after two previous careers, chemical engineer and telecomm executive. Based in Fairfax, Va., John wanted his next venture to be more meaningful, hence why the company slogan is “Eat Good Do Good.” More than 20% of TaDah’s profits go to organizations that are actively engaged in social change. Their newest product is the Honey Harissa Hummus Falafel Wrap that features a crispy falafel, whole-wheat tortilla and a hummus made spicy with harissa and sweet from honey.

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