Marketing Honey in Snacks  Category


The National Honey Board recently attended Natural Products Expo West in Anaheim, Calif. The 2014 event was record-breaking, reporting a 5% growth this year and more than 67,000 industry members in attendance. The popularity of the show proves that the movement toward natural, organic and healthy products is not a fad. This cultural shift is expected to grow the industry to $226 billion by 2018 with an annual growth rate of 8.6%. Honey is poised to play a key role in this growth due to the sweetener’s natural benefits and unique characteristics.

On the show floor, many high-profile companies such as Noosa Yoghurt and KIND Snacks introduced new products made with honey. There also were some new faces with products using honey.

Founded in 2010 in Hood River, Ore. by Mark and Heidi Ribkoff and Rod Parmenter, PocketFuel was created by athletes for athletes. Mark was inspired to create PocketFuel while training for IronMan Canada. After reading the ingredients on the products he had been eating while training, he knew there had to be a better way. He wanted something whole food-based, delicious and above all, portable. One of his best-selling products is the Chia Goji & Honey PocketFuel. You can enjoy this 100% natural energy almond butter instead of traditional energy bars and protein bars.

Dave’s Killer Bread was founded in 2005, but the Milwaukie, Ore.-based bakery grew out of a family business started in 1955. After spending 15 years in prison, Dave Dahl reinvented himself and set out to bake great-tasting, nutritious organic bread. Dave’s Killer Bread was recognized at Expo West 2014 with “Best of West: Press Award” (one of only three awarded). One of the bakery’s two new varieties, Organic Seeded Honey Wheat is the first non-GMO Project verified honey wheat bread on the market.

Inspired by the East Mediterranean cooking of his family, John Sorial founded TaDah Foods in 2010 after two previous careers, chemical engineer and telecomm executive. Based in Fairfax, Va., John wanted his next venture to be more meaningful, hence why the company slogan is “Eat Good Do Good.” More than 20% of TaDah’s profits go to organizations that are actively engaged in social change. Their newest product is the Honey Harissa Hummus Falafel Wrap that features a crispy falafel, whole-wheat tortilla and a hummus made spicy with harissa and sweet from honey.

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Barbara’s Honey Rice Puffins Friday, February 7th, 2014


Barbara’s Honey Rice Puffins are lightly sweetened, wheat-free crunchy pillows of honey-flavored rice.

Puffins are gluten-free, low-fat, dairy-free, cholesterol-free and contain five grams of fiber per whole grain serving.

Barbara’s was started in the Bay Area in 1971, and is inspired by good health, family and the kitchen table as the cornerstones of the good life. Since the first loaves of bread more than 40 years ago, Barbara’s product offerings have grown to include cereals, snack bars, cookies and cheese puffs.

Want to see what other snacking products contain honey?


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Snack Lovers Going Bonkers for Nuts Wednesday, February 5th, 2014


Consumers looking for a nutritious, on-the-go snack are reaching for nuts more now than ever before.

Market research firm The NPD Group has ranked nuts among the top 10 snacking and convenience foods in the United States.

NPD cites health- and weight-conscious consumers as top nut purchasers, and 77% of households in the United States have nuts and seeds in their homes as snacking options. Further research of long-term attitudes shows that 19% of Americans eat nuts at least once in a two-week period.

Not only are nuts a filling snack option, manufacturers have innovated nuts to include different flavors and varieties. Honey is a top go-to sweetener for many nut companies.

Buffalo Nuts’ newest honey roasted peanuts include honey, peanut oil, extractive of paprika and Buffalo Nut seasoning. They are a part of a unique nut line that includes original, blue cheese and ranch flavors.

While Macadamias can be a tasty treat with no seasoning, Mauna Loa’s most popular flavor is the Honey Roasted Macadamia. Each nut is glazed in Hawaiian honey and immediately packed.

For even more of a kick, try Fire Dancer’s Jalapeno Peanuts. These peanuts are made with honey, contain no preservatives and are gluten-free.


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