The National Honey Board recently attended Natural Products Expo West in Anaheim, Calif. The 2014 event was record-breaking, reporting a 5% growth this year and more than 67,000 industry members in attendance. The popularity of the show proves that the movement toward natural, organic and healthy products is not a fad. This cultural shift is expected to grow the industry to $226 billion by 2018 with an annual growth rate of 8.6%. Honey is poised to play a key role in this growth due to the sweetener’s natural benefits and unique characteristics.
On the show floor, many high-profile companies such as Noosa Yoghurt and KIND Snacks introduced new products made with honey. There also were some new faces with products using honey.
Founded in 2010 in Hood River, Ore. by Mark and Heidi Ribkoff and Rod Parmenter, PocketFuel http://www.pocketfuelnaturals.com/ was created by athletes for athletes. Mark was inspired to create PocketFuel while training for IronMan Canada. After reading the ingredients on the products he had been eating while training, he knew there had to be a better way. He wanted something whole food-based, delicious and above all, portable. One of his best-selling products is the Chia Goji & Honey PocketFuel. You can enjoy this 100% natural energy almond butter instead of traditional energy bars and protein bars.
Dave’s Killer Bread http://www.daveskillerbread.com/ was founded in 2005, but the Milwaukie, Ore.-based bakery grew out of a family business started in 1955. After spending 15 years in prison, Dave Dahl reinvented himself and set out to bake great-tasting, nutritious organic bread. Dave’s Killer Bread was recognized at Expo West 2014 with “Best of West: Press Award” (one of only three awarded). One of the bakery’s two new varieties, Organic Seeded Honey Wheat is the first non-GMO Project verified honey wheat bread on the market.
Inspired by the East Mediterranean cooking of his family, John Sorial founded TaDah Foods http://www.tadahfoods.com/ in 2010 after two previous careers, chemical engineer and telecomm executive. Based in Fairfax, Va., John wanted his next venture to be more meaningful, hence why the company slogan is “Eat Good Do Good.” More than 20% of TaDah’s profits go to organizations that are actively engaged in social change. Their newest product is the Honey Harissa Hummus Falafel Wrap that features a crispy falafel, whole-wheat tortilla and a hummus made spicy with harissa and sweet from honey.