Marketing Honey in Snacks  Category

Snacking made SIMPLE Friday, October 7th, 2016



In today’s society, we work through our lunches, try high-intensity diets and grab quick snacks running out the door. When there is barely enough time to brush our teeth in the morning, planning a healthy, tasty meal can be a real challenge. But what if we could make things simpler?

What if we could bring eating back to the basics?

SIMPLE Squares from Chicago believes in bringing simplicity back to our diets, making its bars with five basic ingredients including nuts, sea salt, vanilla, spices and honey. The SIMPLE Square Coconut is made with the basic five ingredients but adds 100% pure coconut that contains fiber.

SIMPLE sweetens all of its squares with honey.

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General Mills is capitalizing on consumer-driven food trends with a surplus of new product launches in the upcoming months.

“We’re in a period of very rapid change in the food industry. And consumers are very clear about what they want – simple ingredient lists, free from artificial colors and flavors, free from gluten, less sugar, less sodium, more convenience,” Ken Powell, General Mills chairman and chief executive officer, says. “We’ve challenged ourselves to go out and really understand our consumers, get into their homes, shop alongside them and listen to what they want.”

With emphasis in wellness, convenience and snacking, General Mills’ new products closely align with increasing consumer interest in wellness journeys, simple ingredients and harder working calories.

Another key contributor to their success? Honey. Check out some of General Mills’ new made with honey products.

Farm Stand Harvest Granola: Cascadian Farm has launched four new pouch granolas, all with simple ingredients and unique flavor profiles, including Honey Almond Chia. With a honey taste and aroma and crunchy textures, the on-the-go granola goes well with everything.

Nature Valley Honey Oat Clusters: Nature Valley has combined oat clusters, wheat flakes and corn flakes with honey for their new Honey Oat Clusters. Nature Valley’s new product combines more granola for energy and honey for flavor.

Annie’s Organic Bunny Grahams: Annie’s Organic Bunny Grahams are available in two varieties, Honey Bunny Grahams and Friends Bunny Grahams. Both varieties are made with honey and contain no artificial flavors, colors and preservatives. They also offer 16 grams of whole grains in each serving.

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Consumers are demanding more food producers start using honey. This high demand for nature’s all-natural sweetener comes from consumers’ rise in faith in honey as a better-for-you alternative to other sweeteners.

 “Beverage companies are finding new ways to formulate wth honey and some are promoting the sweetener as laden with antioxidant and antibacterial properties, as well as a good source of vitamins and minerals,” said an article in BevNET magazine. “The uptick in honey is most apparent in new premium teas, including two varieties of Purity Organic’s recently launched ‘supertea’ line.”

 The resurgence of honey stems also from consumers seeking better-for-you alternatives outside of the government’s normal recommendations. Natural sweetener alternatives, like honey, account for only 1% of the global market for sweeteners, according to Lux Research, a Boston-based market research firm.

 This demand of consumers is causing companies that use sweeteners to no longer rely on certain kinds, and instead are turning to natural and innovative options.

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