Coffee isn’t the only item that can kick off your morning with a jolt of caffeine. Chocolate lovers have their cocoa and eat it too, only now it may be for the first meal of the day.
More chocolate nut spreads are hitting shelves than ever in Q4 of 2014, and according to a recent FoodNavigator.com interview with the Hershey Company, new spread products “give the company a chance to get consumers eating chocolate first thing in the morning.”
Spreads such as chocolate and hazelnut blends marketed as breakfast foods have grown exponentially in sales over the past couple of years. The International Markets Bureau took a look at the American spreads industry, and found that the sweet spread market was valued at $2.7 billion in 2010. The market is expected to grow to $3.3 billion by the end of 2015.
Chocolate spreads that include honey are only natural for the breakfast category. PB Crave’s Razzle Dazzle and Cookie Nookie spreads both contain chocolate and honey. Razzle Dazzle is a unique blend of honey, white chocolate and red raspberry, while Cookie Nookie mixes honey with chocolate chips, cookie dough flavor and peanut butter.