Puffed foods and popcorn always have been popular snacks, however craft popcorn is the wave of the future, due largely in part to the whole grain nature of the snack.
According to Innova Market Insights, craft snacks will lead market innovation because they can balance health along with indulgence that consumers crave. Both are equally as important, and popcorn is a great snack that provides manufacturers with a multiple flavor options. In fact, ready-to-eat popcorn sales have grown at a double digit rate over the past several years. FoodBusinessNews.net reports that the category has reached $600 million in annual sales.
Smartfood’s Honey Cinnamon Pecan Granola Coated Popcorn is the perfect ready-to-eat, craft snack. The popcorn is crunchy and all-natural, and it is made with honey, cinnamon and brown sugar. It’s coated with rolled oats and roasted pecans.
A combination of sweet honey and salty popcorn, Lakota’s Honey Popcorn is a light and airy snack. The company produces more than 45 million popcorn bags annually.
Innova reported that popped chips also are on an upward trend as more chip makers are lowering oil and fat content. Eagle’s Popped Crisps Honey BBQ are made with honey, long grain brown rice flour, whole grain yellow corn meal and chili pepper. They contain one gram of dietary fiber and one gram of protein per serving.
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