Snacks with Honey  Category


Honey isn’t just for the adult Yogi Bears out there. Boo Boo bears love honey too! Product manufacturers see this fact and are gearing marketing efforts to children and parents more than ever before. reports that a recent study called Kids Food and Beverage Market in the U.S. 2014-2018 found that food and beverage products targeting kids currently account for 4% of overall industry sales. This dollar figure amounts to approximately $23 billion.

Children under nine years of age are of particular value to marketers, according to the article. Lifelong dietary habits and brand loyalty starts at an early age, and American children can influence the sale of products while Mom and Dad are strolling down grocery store aisles.

While children do influence parents and take a great part in choosing foods and beverages in many households, marketers are quick to take notice that parents must be directly marketed to as well. Marketing focus, therefore, allows for both the child and parent to be involved in mutual purchasing decisions. In a now $639 billion U.S. food and beverage market with unlimited competition, bringing in new customers and keeping them throughout the span of a lifetime is of key importance.

One company going with a direct marketing approach is Alvarado St. Bakery. The company says that its Ultimate Kids Bread is the perfect complement to every child’s lunch box. The bread contains organic honey, organic whole wheat flour, organic rolled oats and sprouted organic whole wheat berries.

Plum Organics takes things a step further and designed an entire snacking line devoted to children. The interactive dipping snacks for tots are honey wheat crackers sized for children. The yogurt dippers are made with organic honey, creamy yogurt and organic fruit.

Pepperidge Farm Goldfish S’mores Adventures is a mix of three flavors. Combined with the taste of sweet honey and rich chocolate Goldfish Grahams with marshmallows, S’mores Adventures allows parents to bring wholesome campfire fun to kids. The company says that the product is a great option for an after school snack or as an addition to the lunch box.

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Credible Cravings has developed a line of bars designed for mothers-to-be.

The bars feature ginger, which has properties that alleviate nausea and upset stomach, often symptoms encountered while pregnant. The bar also is sweetened with honey and joins Oatmeal Cranberry and Chocolate varieties.

Credible Cravings produces a line of organic, whole food snack bars that support the unique nutritional needs of a pregnant or breast-feeding woman. Founded in 2013, the company is based in Irvine, Calif.

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Peanuts Crack Snack Lovers’ Code Thursday, July 10th, 2014


Nutcrackers throughout America are working overtime as an array of flavorful nut varieties are making their way to shelves like never before. Even though the peanut has been around for centuries, leading manufacturers are revamping this popular nut with flavor.

Market research company Mintel reports that sales of nuts and trail mixes grew by 53% from 2008 to 2013, reaching $6.3 billion in sales. The report published on states that nut popularity is driven by “nutritional benefits” including high fiber and protein.

New flavors like honey dijon, blueberry and strawberry aim to make the peanut more appealing to consumers. Bolder blended flavors such as barbecue and several spice varieties also are piquing buyer interest.

Planters is one of the leading peanut manufacturers in the United States, and its Dry Roasted Honey BBQ Cocktail Peanuts satisfy the urge for both sweet and salty tastes. These peanuts contain honey, maple syrup, dried molasses and sea salt. The company’s Nut-trition mix stays on trend with peanuts and honey mixed in its Sustaining Energy Blueberry Nut variety.

For those who love a little spice in their lives, Fire Dancer has released Honey Roasted Jalapeno Peanuts. Taste sweet and heat with a flavor combination that includes honey and no preservatives. They are gluten-free.

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