Consumers looking for an all-natural, fruit-filled product that is bursting with flavor are turning to superfruits to satisfy their taste buds. Innova Market Insights says that flavor trends can be a regional preference, however one superfruit is taking over—pomegranate.
Pomegranate was seen in more than 40% of beverage launches tracked by Innova between June 2008-May 2013. Acai and lychee were next in line at 12.5% and 12%, respectively. Flavor mixes such as peach, lemon and ginseng also are booming in recent new drink launches.
Consumers find that flavor combinations are more sophisticated, not only in beverages, but in food as well. Pineapple and meat pizza, mango with duck and many flavors sweetened with honey can raise the flavor bar in a multitude of foods.
However, Technomic research finds that the beverage sector has been a breeding ground for flavor combinations, with food manufacturers on its heels. Dessert-flavored vodkas, sweet and spicy liqueur varieties and exotic mixes like maple bacon and honey are leading the way in this year’s new product innovations.
Honeydrop’s beverages infuse honey with fruit flavors, including lemon, peach, blood orange, blueberry and lemon ginger. Honeydrop uses all-natural ingredients and contains vitamins, minerals and antioxidants.
Kashi’s Blackberry Graham cereal bars blend the superfruit blackberry with wildflower honey. Each bar contains 11 grams of whole grains and three grams of fiber. Blackberry was named the new flavor of the year for 2014 by Firmenich.
Leclerc’s Cranberry and Pomegranate Praeventia Bars contain honey, dark chocolate, cranberry, pomegranate and red wine extract. This snack is available in Green Tea Extract variety as well.
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