A new twist on an old favorite.
This multigrain pretzel is Made With Honey for a sweet treat. Just set your microwave for 30 seconds and you’re ready for a new taste on the classic pretzel.
Snacking has become a part of daily life, according to the “Snacking Opportunities: Building Better Snacks” report from The International Dairy-Deli-Bakery Association (IDDBA).
The lines between snacks and meals have blurred, and snacking makes eating more flexible. Consumers have been opting for healthier choices and better portion control, said the IDDBA’s report.
“Between sixty and ninety percent of snacking occasions are at home,” Alan Hiebert, Senior Education Coordinator at IDDBA, said. “It’s not like they’re sitting down and eating at home. It’s not like you’re snacking because you’re on the go. These are conscious meal replacements.”
Better-for-you snacks with smaller portions or snacks with unique flavors are growing in popularity, and snack makers are using honey to sweeten their products and make every bite delicious.
Raspberry Honey Mustard Pretzel Dip – Robert Rothschild Farm – Urbana, Ohio
Honey and tangy mustard are combined with the sweet flavor of raspberries for a truly distinctive flavor. This dip is excellent when paired with salty pretzels or blended into your favorite chicken salad. Robert Rothschild Farm has spent the last 30 years studying, refining and perfecting the way they make their fresh, flavorful products on their 51,000 square-foot facility in Ohio.
Honey Snack Grahams – Horizon Dairy, Broomfield, Colo.
Horizon Snack Grahams are made with organic wheat and offer eight grams of whole grains per serving. This delicious, kid-friendly treat is sweetened with honey and is good for any time of day. More than 20 years ago, Horizon Dairy became the first company in the United States to supply organic milk nationwide. Their focus is producing food for America’s families with a strong commitment to the organic movement.
General Mills has always promoted the “honey” in Honey Nut Cheerios, but now they’re taking the promotion a step further.
“We’ve been telling people that we’re made with honey for a long time,” Jared Pippin, Senior Associate Marketing Manager for General Mills, said in a General Mills’ blog. “But we wanted to show it in a way that would be memorable and in a way that they would never forget.”
The company created a “living billboard” in Florida, housing 100,000 bees and tended by a local beekeeper. The purpose of the billboard is to showcase the production of honey from creation to consumption.
“We wanted to create something that was the message,” Johnnie Ingram, Creative Director at Saatchi & Saatchi, said in a General Mills’ blog. The billboard was Ingram’s idea. “There are a lot of ways to say ‘real honey,’ but the most powerful way to say it is just to show it.”
As the bees produce honey, the words “Made With Real Honey,” displayed on the exterior, will fill up, darkening as more and more honey is added.
The billboard, which is roughly 30 feet tall, was unveiled in November last year, and is being used for their 2016 marketing campaign.
“Sensory experts say it’s more floral,” Pippin said of this particular batch of honey the company is using. The amount of honey produced will fill 40 cereal boxes, giving each bowl a more unique, floral taste.