General Mills Inc. is making quiet a buzz with their honey ventures.
With Buzz the bee as one of their leading mascots and Honey Nut Cheerios as one of America’s favorite cereals, it goes without saying that General Mills is sweet for honey.
But their business with honey goes much farther than just the box. General Mills has taken steps to become one of the largest corporate contributors to pollinator conservation and has announced that the farms that supply the oats for Honey Nut Cheerios will handle about 3,300 total acres of dedicated flower-rich pollinator habitat by 2020.
Bee scholar and General Mills collaborator, Marla Spivak, says “Pollinator habitats are one of the most effective solutions in ensuring bees get the daily nutrition they need. Every day, 4,000 species of North American bees are traveling from flower to flower, shopping for the variety of good nutrition they need in order to thrive.”
The cereal maker will help plant nearly 3,000 football fields of pollinator habitats in partnership with the Xerces Society, a leading pollinator and wildlife conservation organization. The fields will be full of wildflowers for bees and other pollinators to harness a variety of essential food sources and nutrients, nearly doubling the amount of bees living there.
“Bees need a variety of good nutrition in their diets, just like humans, and General Mills is about good nutrition,” said Jared Pippin, associate marketing manager for Cheerios.
About 30% of all ingredients in General Mills products rely on pollination.
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