Snack Industry Information  Category


Honey isn’t just for the adult Yogi Bears out there. Boo Boo bears love honey too! Product manufacturers see this fact and are gearing marketing efforts to children and parents more than ever before. reports that a recent study called Kids Food and Beverage Market in the U.S. 2014-2018 found that food and beverage products targeting kids currently account for 4% of overall industry sales. This dollar figure amounts to approximately $23 billion.

Children under nine years of age are of particular value to marketers, according to the article. Lifelong dietary habits and brand loyalty starts at an early age, and American children can influence the sale of products while Mom and Dad are strolling down grocery store aisles.

While children do influence parents and take a great part in choosing foods and beverages in many households, marketers are quick to take notice that parents must be directly marketed to as well. Marketing focus, therefore, allows for both the child and parent to be involved in mutual purchasing decisions. In a now $639 billion U.S. food and beverage market with unlimited competition, bringing in new customers and keeping them throughout the span of a lifetime is of key importance.

One company going with a direct marketing approach is Alvarado St. Bakery. The company says that its Ultimate Kids Bread is the perfect complement to every child’s lunch box. The bread contains organic honey, organic whole wheat flour, organic rolled oats and sprouted organic whole wheat berries.

Plum Organics takes things a step further and designed an entire snacking line devoted to children. The interactive dipping snacks for tots are honey wheat crackers sized for children. The yogurt dippers are made with organic honey, creamy yogurt and organic fruit.

Pepperidge Farm Goldfish S’mores Adventures is a mix of three flavors. Combined with the taste of sweet honey and rich chocolate Goldfish Grahams with marshmallows, S’mores Adventures allows parents to bring wholesome campfire fun to kids. The company says that the product is a great option for an after school snack or as an addition to the lunch box.

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Did you know that you are probably one of the millions of Americans who aren’t getting enough of the recommended amount of whole grains in his or her diet?

The Mayo Clinic says that we should be consuming three to five servings daily and found that the average American gets less than one serving.

According to Snack Food & Wholesale Bakery, for a food to be USDA-certified whole grain rich, the food must have 100% whole grains. For blends, at least 50% must be whole grains. More Americans are taking notice of this fact. Sales of whole grain enriched products are climbing. In 2010 they were at $10 billion and in 2013 rose to $10.5 billion. A bevy of products can qualify, including tortillas, cereal, pasta, and of course, bread that include whole grains such as rye, barley and oats.

Ancient grains may be historically “old,” but are making a return on the consumer demand front. Millet, buckwheat and quinoa quickly are coming back to shelves due to consumers’ wants and needs.

Since whole grain enriched products can have a bitter taste, honey is the perfect sweetener to blend into the mix. Honey masks bitter notes, providing a great tasting product for a consumer looking to up the ante when it comes to his or her recommended serving whole grain intake.

For instance, Chabaso Bakery’s Ancient Demi Ciabatta bread is a mix of Old World grains and honey, quinoa flour and rolled oats. There are more than 16 grams of whole grains per serving in this loaf.

Tom Cat’s Honey Wheat Grain Bread is a sweet, dense bread, with less refined ingredients. Honey, wheat gluten, whole wheat flour and flax seeds top the ingredient list.

Finally, seven is the lucky number with Nature’s Own Honey 7 Grain Bread, which is a hearty soft variety bread made with seven different grains: wheat, oat, rye, millet, barley, corn and triticale. Topped off with a sweetener like honey, and you have the perfect whole grain bread to satisfy daily recommended whole grain dietary needs

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Cereal, derived from the word Ceres, meaning harvest and agriculture, has been around for more than 12,000 years.

Cereals sweetened with honey make a powerhouse team, and the numbers show that Americans still savor the crunchy and sweet combination for breakfast.

Packaged Facts has released its latest report about cereal—Cold and Hot Breakfast Cereals in the U.S.—and there is good news for those who want to fill their bowls in the morning. The research states that the cereal market will “surge 10% between 2014 and 2018,” resulting in a $13 billion category in the United States alone. This will amount to a growth of almost $1 billion in those four years.

Cereals like Post Great Grains Protein Blend and Van’s Honey Nut Crunch, which both contain honey, will continue to rise in the cold cereal category. Post’s recent growth is due largely in part to it becoming a publicly traded company in 2012, adding to a heritage that dates back more than 100 years.

Van’s Honey Nut Crunch is new to the company’s product line and focuses on meeting the gluten-free and whole wheat demands of today’s consumers.

Innovation and marketing are key factors contributing to the success of cold cereal in the breakfast category. In fact, almost 75% of the 2,000 adults surveyed by Packaged Facts said that they ate cold cereal, with two out of five eating it almost daily.

General Mills launched several new breakfast products last year, with its Cascadian Farm brand broadening its cereal line. Graham Crunch, which features honey, was added to the line which includes Honey Nut O’s, whole grain oats flavored with sweet honey and almonds.

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