Sowing wild oats may be a familiar thing to do; however quinoa is the grain that consumers are talking about lately. And what are they talking about? Quinoa’s protein content and its use as a gluten-free grain.
Innova Market Insights took a look at global launches of new products containing quinoa, and they rose 50% in 2013. Quinoa-included foods increased more than five-fold from 2008-2013.
In addition, Datamonitor reports that quinoa “leads the field by miles” when it comes to product launches with ancient grains and seeds. Grouped together with chia, quinoa accounted for 81.9% of new food launches including ancient grains in the United States last year.
U.S. imports of quinoa, which is grown mainly in South America, hit 68.9 million pounds last year. While quinoa is not native to the United States, more than 300 varieties of honey are. Foods including both honey and quinoa provide a perfect pairing for breads and snacks.
One example is Chabaso Bakery’s Ancient Demi Ciabatta. The demi ciabatta is a mix of quinoa flour, honey and rolled oats. The product has more than 16 grams of whole grains per serving.
CredibleCravings Snack Bars have three varieties of bars all containing organic honey and organic sprouted quinoa. Oatmeal Cranberry, Chocolate and Lemon Ginger Greens are the first organic snack bars formulated by obstetricians, nutritionists and midwives to support the nutritional needs of pregnant and breastfeeding women.
Organic quinoa is a main ingredient in Zing Nutrition Bars, which are sweetened with honey. These bars are wheat-, gluten-, soy- and dairy-free.