Every year, executives from the top food and beverage companies in the world trot out their new product introductions at the Consumer Analyst Group of New York (CAGNY) conference.
As expected, this year’s trends catered to consumer cravings for better-for-you products aimed at the growing breakfast category.
The Kellogg Company made a splash at this year’s event promoting its new Origins line of cereals, mueslis and granolas with no preservatives, artificial colors or flavors. The new line is packed with whole grains and fiber, plus honey. Kellogg’s Origins Ancient Grains Blends prominently promotes a “touch of honey” on the front of the package and shows a honey dipper.
The company says the new line of products will debut this summer and is part of its strategy to “move from emphasis on absence of negatives (low fat, low calorie, low carb) to the presence of positives (fresh, unprocessed).”
The company describes the new Origins line as “Real food prepared simply,” and said the new products will be made with ingredients you can see and pronounce.
Denver-based WhiteWave Foods debuted its recently acquired Yulu brand of Australian yogurt, which includes a Honey variety. The yogurt is characterized by its creamy texture and 9 grams of protein per serving. Other varieties include Vanilla Bean, Strawberry, Blueberry and Raspberry.
Rounding out the new breakfast offerings was Minneapolis-based General Mills, who announced five of its Cheerios products will be going gluten-free in July. The popular Honey Nut Cheerios will join the company’s gluten-free offerings.
“This is exciting news for the cereal category, probably the biggest news since our commitment to whole grain in every box,” says Jim Murphy, president of General Mills’ Big G cereal division. “We know there are many consumers—as much as 30% in the U.S.—who avoid gluten. And, people are looking for more gluten-free options for cereal so it’s important that we make these five varieties of gluten-free Cheerios available.”
Expect manufacturers in the breakfast category to continue to develop products designed for consumers wanting to start the day with clean-label, better-for-you products. And, expect honey to be a key cornerstone of these formulations.