Snack Industry Information  Category

 

Breakfast Foods Take Center Stage at CAGNY

Every year, executives from the top food and beverage companies in the world trot out their new product introductions at the Consumer Analyst Group of New York (CAGNY) conference.

As expected, this year’s trends catered to consumer cravings for better-for-you products aimed at the growing breakfast category.

The Kellogg Company made a splash at this year’s event promoting its new Origins line of cereals, mueslis and granolas with no preservatives, artificial colors or flavors. The new line is packed with whole grains and fiber, plus honey. Kellogg’s Origins Ancient Grains Blends prominently promotes a “touch of honey” on the front of the package and shows a honey dipper.

The company says the new line of products will debut this summer and is part of its strategy to “move from emphasis on absence of negatives (low fat, low calorie, low carb) to the presence of positives (fresh, unprocessed).”

The company describes the new Origins line as “Real food prepared simply,” and said the new products will be made with ingredients you can see and pronounce.

Denver-based WhiteWave Foods debuted its recently acquired Yulu brand of Australian yogurt, which includes a Honey variety. The yogurt is characterized by its creamy texture and 9 grams of protein per serving. Other varieties include Vanilla Bean, Strawberry, Blueberry and Raspberry.

Rounding out the new breakfast offerings was Minneapolis-based General Mills, who announced five of its Cheerios products will be going gluten-free in July. The popular Honey Nut Cheerios will join the company’s gluten-free offerings.

“This is exciting news for the cereal category, probably the biggest news since our commitment to whole grain in every box,” says Jim Murphy, president of General Mills’ Big G cereal division. “We know there are many consumers—as much as 30% in the U.S.—who avoid gluten. And, people are looking for more gluten-free options for cereal so it’s important that we make these five varieties of gluten-free Cheerios available.”

Expect manufacturers in the breakfast category to continue to develop products designed for consumers wanting to start the day with clean-label, better-for-you products. And, expect honey to be a key cornerstone of these formulations.

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We’re one month into the year, and predicted food trends are already taking shape in actual menu items and new product introductions.

Make sure you’re products stay on point with consumer cravings by checking out this quick chart from Food Business News, which was based on a survey from National Restaurant Association’s annual What’s Hot culinary trends forecast.

Regardless of if your products are “Heating Up,” Cooling Off” or “Over,” honey is an exceptional ingredient to make any product stand out. The all-natural sweetener is the 2015 Flavor of the Year and helps enhance any product.

What's Hot (and not) in 2015

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Some snacks have passed the test of time, and the cheese and cracker combo is one of those tasty treats that have been loved throughout the ages.

And, as the holidays approach, what better time to celebrate this wonderful snack then by highlighting some Made With Honey options to provide a sweet flavor perfect to spread on any chosen cracker.

Trader Joe’s Honey Walnut Fig Cream Cheese is a unique blend of whipped cream cheese and honey. Chopped walnuts and figs are added for a bit of crunch.

Beehive Cheese Co. hit the market with SeaHive, a cheese hand-rubbed with local wildflower honey and Redmond RealSalt. The cheese comes straight from the milk of Jersey cows in Northern Utah.

Hand-crafted from fresh, high-quality goat milk, Publix’s mild, tangy Honey Goat Cheese is the perfect cheese to spread on cracker. This cheese is proof that endless varieties of cheese, honey and crackers provide consumers with a snack that will live on for centuries to come.

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