American consumers are showing a greater interest in global cuisines and foreign flavors. This trend is expanding into ethnically flavored beverages, sauces, seasonings, snacks and sweets.
“When we look across our consumer data, we have a very clear-cut group of consumers who are very interested in those even more exotic flavors and getting even more adventurous,” said Jenny Zegler, global trends analyst for Mintel, during a presentation at the Institute of Food Technologists’ annual meeting.
Although Italian and Hispanic cuisines are still the most popular choices for consumers, Greek, Thai, Indian, Korean, Peruvian and African cuisines are six emerging sources of international flavor inspiration.
African ingredients star in Kroger’s Simple Truth Baobab Coconut Granola. This sweet breakfast treat combines oats, coconut, almonds and honey.
Kashi Greek Tzatziki Frozen Pizza is a Greek-flavored grocery staple that is enhanced with spinach, artichokes, tomatoes, feta, mozzarella cheese and a touch of honey.
At the Whole Grains Summit 2015, Cynthia Harriman, director of food and nutrition strategies for Oldways and the Whole Grains Council, said there are four distinct audience groupings that the whole grains industry should be aware of.
The easiest group to reach is the people already eating whole grains. It is important to make sure these consumers understand how many whole grain choices are out there.
The biggest audience in the marketplace is the people eating mostly refined grains, but will switch if whole grains were more affordable, Harriman said.
The third group is the people who believe “we’re all going to die if we eat wheat/grains,” Harriman said. The industry may not be able to make much headway with this group, but the industry can keep additional people from falling into this mindset if they are on the border.
The final audience group is children. “If we start this off right, then we don’t have to do all this convincing later,” Harriman said.
Check out these whole grain products that are Made With Honey.
Whole Grain Honey Wheat
This 100% whole grain bread is low in saturated fat and is a good source of fiber. It is sweetened with honey for a delicious taste.
7 Whole Grain Honey Puff Cereal
Kashi Honey Puff Cereal is a whole grain cereal that is low in fat, with no added oils or sodium. These crunchy, honey-sweet pillows will make your morning a little brighter.
Whole Grain Honey Crunch
The Whole Grain Honey Crunch cereal provides long-lasting energy along with the unmistakable crunch and honey sweet taste of the classic breakfast cereal. Each serving satisfies 2/3 of your whole grain needs for the day.
According to the latest Packaged Facts’ Culinary Trend Tracking Series report, multicultural wellness ingredients are emerging as a new trend.
While most Americans want to eat healthier, most that do are aged 35 and older. Likewise, the Americans that are trying new foods are mostly aged 18 to 44, said Packaged Facts Research Director David Sprinkle in the report.
Multicultural wellness ingredients are bringing these two groups together. The ingredients appeal to adventurous young shoppers, as well as health-conscious older shoppers.
Teff, avocados, matcha, pumpkin seeds and lentils are five increasingly popular ingredients that the report mentioned. Check out these four products that use these ingredients and are Made With Honey!
Gluten-Free Multi-Grain Bread
French Meadow Bakery, Minneapolis, was the first certified organic bakery in the United States. Its Gluten-Free Multi-Grain Bread is prepared using a whole-grain blend of amaranth, quinoa, millet, sorghum and teff, and is sweetened with a touch of organic honey.
Sparkling Matcha Green Tea
Motto, Boston, is the first bottled beverage delivering all the health benefits of matcha green tea. The Sparkling Matcha Green Tea is made with premium matcha, apple cider vinegar and fresh lemon juice, and is lightly sweetened with honey.
The Great Harvest Bread Company, Dillon, Mont., was established in 1976. The company bakes products with whole-grain and simple ingredients. In the Dakota, sunflower, pumpkin, and sesame seeds are generously kneaded into whole-wheat dough sweetened with honey for flavorful bread.
Honey Barbecue Sprouted Lentils
The Perfect Snaque, Hamilton, N.Y., was launched in 2011, and is a non-GMO certified company that produces snacks with superfoods. The Honey Barbecue Sprouted Lentils are gluten-free with 80% less fat than most potato chips. These lentils are packed with protein, and are lightly sweetened with honey powder.