Consumers looking for an all-natural, fruit-filled product that is bursting with flavor are turning to superfruits to satisfy their taste buds. Innova Market Insights says that flavor trends can be a regional preference, however one superfruit is taking over—pomegranate.
Pomegranate was seen in more than 40% of beverage launches tracked by Innova between June 2008-May 2013. Acai and lychee were next in line at 12.5% and 12%, respectively. Flavor mixes such as peach, lemon and ginseng also are booming in recent new drink launches.
However, Technomic research finds that the beverage sector has been a breeding ground for flavor combinations, with food manufacturers on its heels. Dessert-flavored vodkas, sweet and spicy liqueur varieties and exotic mixes like maple bacon and honey are leading the way in this year’s new product innovations.
Honeydrop’s beverages infuse honey with fruit flavors, including lemon, peach, blood orange, blueberry and lemon ginger. Honeydrop uses all-natural ingredients and contains vitamins, minerals and antioxidants.
Kashi’s Blackberry Graham cereal bars blend the superfruit blackberry with wildflower honey. Each bar contains 11 grams of whole grains and three grams of fiber. Blackberry was named the new flavor of the year for 2014 by Firmenich.
Leclerc’s Cranberry and Pomegranate Praeventia Bars contain honey, dark chocolate, cranberry, pomegranate and red wine extract. This snack is available in Green Tea Extract variety as well.
The votes are in, and 48% of voters have named Tumaro’s Low-in-Carb Wraps the Snack Food & Wholesale Bakery’s Best Product of 2013.
Tumaro’s, based out of Providence, R.I., produces a line of low-carb, low-fat wraps, and honey is featured in the majority of the product line. The made with honey wrap varieties include whole wheat, honey wheat, oat with flax, ancient grain, and 9-grain and chia.
Tumaro’s was originally based out of Santa Monica, Calif., and founded in the early 1990s. Today, the company has grown into a leading brand in the flavored tortilla food category.
Snack Food & Wholesale Bakery magazine reviewed new products at the end of last year, and selected their top 10 items based on originality, packaging and taste. Finalists were posted on the company’s website, and readers were encouraged to vote for their favorites.
General Mills announced plans to launch more than 50 new products in the snack, protein-rich breakfast and globally-inspired convenience meal categories.
Aiming to provide consumers with “quality, taste, health, convenience and value,” General Mills has developed snacking products infused with flavor, including honey.
“Consumers have unwavering high standards for food,” said Peter Erickson, General Mills senior vice president of Innovation, Technology and Quality, “They want more. More flavor, more fun, more nutrition.”
Organic Cascadian Farm’s Protein Chewy Bars and Nature Valley Breakfast Biscuits are two of the company’s new products that contain honey.
Organic Cascadian Farm Protein Chewy Bars come in Honey Roasted Nut and Peanut Butter Chocolate Chip flavors, with each bar containing 9 grams of protein.
Nature Valley Breakfast Biscuits, available in honey and blueberry varieties, offer 26 grams of whole grain, 5 grams of protein and 4 grams of fiber per serving.
Other new snacking additions expand on General Mills’ product lines that already feature honey. Graham Crunch, a new product from Cascadian Farm, broadens the cereal line that includes Honey Nut O’s, which contains whole-grain oats flavored with sweet honey and almonds.
Nature Valley’s Protein Crunch Granola started offering a Cranberry Almond variety to complement the Oats n’ Honey and Oats n’ Dark Chocolate flavors. The Oats n’ Honey version has whole grain oats and 10 grams of protein per serving.
These new products aim to capitalize on the consumer trend of better-for-you foods with all-natural ingredients. This trend also is prominent in beverages and candy markets, as customers want food with functional benefits.
To find out more about these products, visit General Mills page at http://www.blog.generalmills.com/2014/01/new-products-hit-shelves/.