Cookie and cracker sales are on the rise, partly due to consumers wanting a natural, clean labeled option, but also a way to satisfy their sweet tooth.
Baked goods including anything that makes the product unique or a hybrid of two products are the latest trend with consumers, such as cracker chips, bagel chips or baguette crisps.
Cookies are taking on a new look to suit buyers as well, adding more all-natural ingredients such as honey, fruit or raw nuts. Since four out of five American households consume cookies, according to Baking & Snack magazine, players in the market are searching for the sweet spot and finding ways to compete in the sweet-and-salty snack category.
Mondelez International, Inc. topped mid-year reported cookie brands with more than $2.6 million in sales. Private label cookies, Keebler Co., McKee Foods Corp. and Pepperidge Farm Inc. round out the top five. And, four out of five of these companies use honey to sweeten their cookie or cracker products.
Honey Maid, a subsidiary of Mondelez, is the creator of Grahamfuls, a new graham cracker with peanut butter, yogurt crème, s’mores, chocolate and banana vanilla crème varieties.
Enjoy Life’s Vanilla Honey Graham cookies are not only made with honey, but they are gluten-, wheat-, dairy-, peanut-, tree nut-, egg-, soy- and shellfish-free. Enjoy Life was named to the Inc. Magazines 500/5000 List of Fastest Growing Private Companies for four consecutive years.
Keebler’s Wheatables combine honey with stone-ground wheat to create a unique oven-baked flavor, and Pepperidge Farm’s Goldfish Grahams Giant Oat and Honey variety comes in a flavor blasted goldfish multi-pack for on-the-go access.
Dole’s Mixed Berry Chia & Fruit Clusters consist of honey, dried fruit, whole grains and chia.
Each serving delivers 11 grams of whole grains, with 10% daily value of Vitamin C antioxidants. All-natural chia boosts this treat with essential Omega-3 ALA nutrients. The Mixed Berry variety joins Cranberry Apple as the other snacking product with honey.
For more than 150 years, Dole has believed in the health benefits of fruits and vegetables, leading to the creation of the Dole Nutrition Institute in 2003. Founded in Hawaii in 1851, Dole Food Company is the world’s largest producer and marketer of high-quality fresh fruit and vegetables.
Want to see what other snacking products contain honey?
Nut consumption is making a comeback.
Americans are looking for fewer calories and more nutritious snacking options, and nuts are a great additive to any candy bar or chocolate confection to satisfy this growing consumer need.
Edenton, N.C.-based peanut grower Hampton Farms says that nut consumption is back on the rise due to increased consumption of energy and nutrition bars. Hazelnut Growers of Oregon says they also see a growing demand from confectionary companies. Consumers see nuts as a guilt-free inclusion to chocolates.
Lucas Schmidt, industrial sales manager at HGO, says that today’s consumers view confectionary products containing nuts as a healthy way to indulge their sweet tooth. Peanuts, hazelnuts and almonds are trending as the top nuts to use with chocolate, along with bold and sweet flavors.
Combining honey with nuts and chocolate is a snack and chocolate lovers’ dream. Check out these companies that are running with the latest trend.
PowerBar’s Double Chocolate Crisp bar not only includes honey enrobed in whole oats and palm kernel oil, but also includes ground almonds and peanut butter in its recipe.
Droga Chocolate’s newest creation, Nutty Puddles, combine roasted almond and honey caramel puddles with dark chocolate. It’s a crunchy, chewy, chocolaty, honey-filled treat.
Honey Stinger’s Rocket Chocolate Energy Bar is sweetened with honey and boasts a rich cocoa flavor. Add almonds to the mix and the salty-tweet trend is satisfied in one bite.